Mark Bayer | How to Communicate Complexity

Mark Bayer is the President of Bayer Strategic Consulting, a specialized training and advocacy firm in the Washington DC area. He’s a former US Senate Chief of Staff and self-professed persuasion nerd teaching scientists and engineers to effectively communicate the real world value of their work to their most important stakeholders in jargon-free and engaging terms that get results. 

Mark is also the host of the When Science Speaks Podcast, a weekly podcast for scientists, engineers, and entrepreneurs who want to make an impact. He’s an international keynote speaker, workshop presenter, online course developer, and consultant, and he has over 20 years of experience on Capitol Hill. 

In this episode, John Corcoran shares a recording of a live interview he did with Mark Bayer. They talk about why it’s important for scientists to communicate complex scientific topics in a way that makes it easier for the general public to understand, how to better engage your audience as a scientist, and how Mark empowers scientists to have their voices heard at the highest levels.

 

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Here’s a Glimpse of What You’ll Learn:

  • Why Mark Bayer decided to start a science-related podcast
  • How seriously science is taken these days and why it’s important for scientists to give value to effective communication
  • Mark shares how NASA used emotions to tell a compelling and relatable story about a rover on Mars 
  • How Mark helps scientists use tools other than data, logic, and stats to communicate
  • The importance of connecting with people before communicating with them
  • How Mark gauges his audience’s technical knowledge level

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  00:40

All right, this is John Corcoran here with Mark Bayer. Mark, I’m very excited to have you here. We’re going to get started. And thanks everyone for being here. So, you know, I’m the host the smart business revolution podcast where I talk with CEOs, founders and entrepreneurs of companies and organizations like YPO eo Activision Blizzard, which is the world’s largest Video game company lending tree Open Table x software and many more. Also the co-founder of rice 25, where we help connect b2b business owners to their ideal prospects. And I’m very excited today because my good friend Mark bears here. He’s my guest. He’s the president of Bayer strategic consulting and the wind sign speaks podcast. Bayer strategic consulting is specialized training in advocacy from the Washington DC area. He’s a former US Senate chief of staff and self-professed persuasion nerd teaching scientists and engineers who effectively communicate the real world value of the work to their most important stakeholders in jargon free engaging terms that get results.

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Gina Furia Rubel | How to Communicate in a Crisis – Lessons for Covid-19

Gina Furia Rubel is the Founder and CEO of Furia Rubel Communications, a leading national public relations and marketing agency that helps top businesses and law firms with high-stakes public relations, reputation management, crisis planning, and incident response, including high profile litigation media relations. Furia Rubel Communications has been named number one legal marketing agency by the National Law Journal and by The Legal Intelligencer in the areas of legal marketing, legal folk relations, cross communication, and social media.

Gina Furia Rubel graduated with a BS in Communications and International Business from Drexel University, and she earned her J.D. Law from Widener University Commonwealth Law School. Her legal background complements her unparalleled intuition as a client advocate and business diplomat. She served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for 6 years and is a sought-after speaker and media expert.

In this episode, John Corcoran shares a recording of a live interview he did with Gina Furia Rubel who shares her best strategies for communicating effectively during a crisis, what to avoid posting on social media, and why businesses should be empathetic to their stay at home employees.

 

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Here’s a Glimpse of What You’ll Learn:

  • How business should be communicating with their stakeholders given today’s unusual situation
  • What businesses are saying in light of the current health crisis and why they should show empathy to their stay-at-home employees
  • Why businesses need to review their scheduled social media posts and unrelated content before posting
  • Gina Furia Rubel’s advice to companies seeking to communicate effectively
  • Why companies need to pivot and reinvent their business plans during times of crisis
  • How people can take advantage of their downtime to seek opportunities
  • Where to learn more about Gina Furia Rubel

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  00:40

All right. Welcome everyone. John Corcoran here and I’m very excited today because, I’m the host of the smart business revolution podcast and I get to talk with CEOs founders, entrepreneurs of companies and organizations like YPO, eo Activision Blizzard, lending tree, Open Table, x software and many more. I’m also the co-founder of rice. Five where we help connect b2b business owners to their ideal prospects. But usually when I’m doing those interviews, they’re not live and I don’t get to take other people’s questions. But today we’re doing this one live, which is always fun. So I’m going to try and take questions as we’re doing this as it goes along. And I’m excited because my guest today is Gina Rubel who is the founder of Furial Rubel Communications, which is a leading National Public Relations and Marketing Agency, helping top businesses and law firms with high stakes, public relations, reputation management, crisis planning and incident response, good new high profile litigation, media relations, never more relevant than it is today, given everything that’s happening in the world today as we do this live in near the end of March 2020.

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Adrienne Richardson | How to Be a Powerplayer in Business and Life

Adrienne Richardson is a paid traffic specialist and a business growth strategist. She is also the Founder of Powerplay Media, where she helps coaches, consultants, and other online service-based business owners get more leads and clients through high-converting Facebook ads.

Adrienne also hosts her own podcast, Powerplayers in Business and Life, where she shares stories of success from top business leaders as well as those who have risen above personal challenges and found success and meaning in their lives.

 

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

Here’s a Glimpse of What You’ll Learn:

  • The two main things causing the costs of paid traffic on Facebook to go down
  • Why businesses that turned off their Facebook Ads are more likely to be forgotten and be out of mind for many people
  • How businesses on Facebook who are doing paid traffic can be successful
  • The importance of language and imagery in Facebook Ads
  • Reasons why businesses need to be more flexible in their offers and in payment plans

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  00:40

Okay, Hey, welcome everyone. JOHN Corcoran. Here. I’m the host of the smart business revolution podcast where I talk with CEOs founders and entrepreneurs of companies and organizations like YPO eo activation Blizzard, lemon tree Open Table x offer many more. I’m also the co-founder of rice defy where we help connect b2b business owners to their ideal prospects. referral partners. And I’m very excited today because my guest is our friend Adrian Richardson. She’s a paid traffic expert and business strategist. He’s also the founder of Power Play Media. And the host of the power plays players in business and life podcast, which we’ve been so fortunate to be able to help her with. And she’s just a tremendous job done a tremendous job on that. Before we get into this interview, this episode is brought to you by rice fortified media, which I co-founded with my business partner, Dr. Jeremy Weiss. And our mission is to connect you to your best referral partners and customers. And we do that through our Dunfield podcast and content marketing solution.

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Dr. Jeremy Weisz | How to Get Clients and Referrals When Working from Home

Dr. Jeremy Weisz is the co-founder of Rise25 Media, which helps businesses connect with their ideal partners, referral partners, and strategic partners using a done-for-you podcast. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders. 

Dr. Weisz has been running his own podcast, Inspired Insider, since 2011. He has featured in video interviews founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more on InspiredInsider. He continues to run his own chiropractic & massage facility in downtown Chicago and has also founded a nutritional supplement business. 

Dr. Weisz is one of the brightest minds not just in business but also in content marketing, relationship building, and business networking.

 

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

Here’s a Glimpse of What You’ll Learn:

  • Why podcasting is the best way to give to your network and edify people
  • The different ways that you can give to people
  • What Dov Gordon does for his clients and his curated community 
  • The most common questions and concerns people have about podcasting
  • The 4-step process of connecting with clients and referral partners virtually
  • Step #1: Identify your dream 100 clients
  • Step  #2: Reach out to people and identify what to include in your outreach messages
  • Step  #3: Conduct the interview and feature the person
  • Step  #4: Produce, publish, and promote the interview
  • How Rise25 Media helps businesses build relationships with clients and referral partners

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

 

John Corcoran  00:40

All right. Hey, welcome everyone. John Corcoran. Here. I’m here with my friend and business partner, Dr. Jeremy wise. And we’re going to do a quick live here to talk about a topic that everyone’s thinking about right now. Which is if you’re stuck in the house, you’re stuck working from home, you can’t travel you can’t go out and network Face to face maybe like you used to. How do you keep things moving forward in terms of your business? How do you keep developing relationships with new potential clients, new referral partners? What can you do? And Jeremy is an absolute expert in that. So for at least 11 years now, he’s been involved in the world of podcasting. He was a senior producer from the early business, one of the early business podcasts, helping to put all of their systems in place, and helping them to really add volume feature and edify tremendous numbers of different business leaders, and then has been running his own podcast inspired insider since 2011. And has been my business partner since 2015. And is one of the brightest minds when it comes to not just business but also using business and content marketing and relationship building and networking, putting all those pieces together in a way that’s fun and edifying and build your network at the same time. So consequently, is what are those good network people that I know Jeremy, let’s tackle this topic. First of all, thanks so much for taking the time.

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Dr. David Haase | A Behind-the-Scenes Look at the Fight Against COVID-19

Dr. David Haase, MD is a renowned medical educator trained at Vanderbilt and Mayo Clinic. His expertise touches on a wide range of specialties from personalized computational systems medicine, brain performance optimization and more. Dr. Haase is also the author of the best selling book Curiosity Heals The Human, and presented a TED talk in which he described how treating dementia starts by changing our paradigms about health and disease. For the last few months he has been neck-deep in the whole Coronavirus pandemic as he serves on the advisory board for one of the largest medical testing labs involved in COVID-19.

Dr. Haase is also the host of Superhumanizing, a new podcast that explores how you can become the most potent version of yourself via cutting-edge research, medical advances, and good old fashioned self examination.

In this episode, Dr. David Haase and John Corcoran talk about some of the timeless lessons that COVID-19 is teaching the world so far, what it will continue to teach, and how it will change the way people view and take care of their health.

 

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

Here’s a Glimpse of What You’ll Learn:

  • Dr. David Haase’s involvement in the Coronavirus pandemic
  • The different types of tests being carried out, the importance of an effective testing strategy, and challenges of carrying out tests
  • Can a person be infected by the virus again after recovery?
  • Dr. Haase addresses the issue on reinfection after recovery, why some people are asymptomatic and the role of inflammation and oxidative stress in getting the virus 
  • Dr. Haase discusses the possibility of COVID-19 being a seasonal virus and the ways that people can do improve their health to avoid infection
  • What can be done to validate the antibody test  and the possibility of developing a vaccine for COVID-19 in the near future
  • Dr. Haase explains the possible mutation of COVID-19 and why that is a good thing
  • Why Dr. Haase is focus in supporting life and livelihoods
  • Dr. Haase’s insights on when things will go back to normal and the role of local control and influence in getting things back on track
  • Dr. Haase gives a sneak peek on how the different advisory committees and medical boards are addressing the pandemic

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  00:40

Hey everybody, john here and what you’re about to listen to is actually an interview that I recorded with a client of ours Dr. David Haase, and we recorded it for his podcast which we helped to produce called Super humanizing. And the reason I’m publishing in my show as well as because he is a world-renowned An expert in COVID-19 and Coronavirus, and we recorded this right in the midst of the whole Coronavirus pandemic that’s happening April 27 2020. And he’s been really heavily involved in a lot of the scientific effort to increase testing and identification and tracking of the disease. And he’s a big advocate of a whole-body approach to improving your health and fighting off the GI disease. So I thought it was extremely helpful information. He has a great way of distilling down the information and explaining it and so I thought it’d be helpful to share with all of you on my podcast. So here is Dr. David Haase.

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Mike Michalowicz | What to Fix Next and Michalowicz’s Hierarchy of Needs for the Business Owner

Mike Michalowicz is the Founder of Profit First Professionals and Obsidian Launch. He is the author of Profit First, Fix This Next, The Toilet Paper Entrepreneur, Clockwork, Surge, and The Pumpkin Plan. By his 35th birthday, Mike had founded and sold two companies, one to private equity and the other to a Fortune 500 company. He is currently running his third multimillion dollar venture.

Mike is also a prolific speaker and author, and he was also a former small business columnist for The Wall Street Journal and a former business makeover specialist on MSNBC. Over the years, he has travelled the globe speaking to thousands of entrepreneurs.
 
In this episode, Mike Michalowicz talks about his new book, Fix This Next, the lessons he has learned along his entrepreneurial journey, and what his business hierarchy of needs model is all about.

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Here’s a Glimpse of What You’ll Learn:

  • Mike Michalowicz discusses his new book, Fix This Next, and why it’s such a timely publication
  • What is the survival trap and what is Mike’s illustrative model of looking at a crisis?
  • The business hierarchy of needs vs the Maslow hierarchy of needs
  • Mike shares his experiences and learnings in the course of his entrepreneurial journey
  • Mike’s advice to fellow entrepreneurs on how to handle unique business challenges
  • What businesses struggling with sales should do to cope
  • Mike talks about the legacy piece at the top of the business hierarchy of needs and shares a case story of an entrepreneur in Guatemala

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  00:40

All right. Welcome everyone. John Corcoran. Here. I’m the host of the smart business revolution podcast where I talk with CEOs founders and entrepreneurs of companies and organizations like YPO eo Activision Blizzard lending tree Open Table x offer many, many more, also the co-founder of rise25, where we help connect b2b business owners to their ideal prospects and I’m excited today because my guest is Mike mccalla Wits He’s the author of profit first clockwork serves the pumpkin plan. We interviewed him previously on this podcast. He’s back again to talk about his newest release fix this. Next by his 35th birthday, Mike had founded and sold two companies, one to private equity and other to a fortune 500 company. And today he’s running his third multimillion-dollar venture profit first professionals. He’s also a prolific speaker and author, former small business columnist for The Wall Street Journal, and former business makeover specialist on msnbc.

And over the years, he’s traveled the globe speaking to thousands of entrepreneurs and he’s here today to share the best of what he’s learned. But first before we get to that, this episode is brought to you by rise25 media which I co-founded with my business partner, Dr. Jeremy Weiss, and our mission is to connect you with your best referral partners and customers and we do that through our done for you podcast solution. I firmly believe that you have a business you should have a podcast every company can be a media production company these days and easier than it’s ever been before. It’s one of the best things I’ve ever done hands down since I founded my business and allows me to pick The brain of smart people like Mike here today, so I really enjoyed doing it and it’s one of the best things ever so I highly recommend it if you want to learn more, go to rise 25 media.com and we can talk all about it. Alright, so as I mentioned, my guest is Mike mccalla wits and Mike before I, we get into it here. I also want to acknowledge our mutual friend Michael Port who originally introduced us years ago, broke public speaking comm go check it out. If you want to become a better speaker. They moved actually only to a referral only business model that’s how in demand they are, which is amazing. Yeah. But I did want to give him a little bit of a shout out. I’m also active in eo San Francisco and eo organizations a huge fan of your work. I’m sure they’ll be a fan of your work with this work as well. But what better time you know this is April 2020. We recording this. You know the Coronavirus crisis pandemic is unfolding at the moment. And what better time to come out with a book on the topic of what to fix next, because I talked to so many business owners and so many right now are just a little bit overwhelmed with all the different Things to focus on so Nice timing. I know you didn’t intend it

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