Grant Baldwin | 5 Simple Steps to Profit from Speaking


Grant Baldwin is a nationally known speaker, podcaster, and author of the new book The Successful Speaker: Five Steps for Booking Gigs, Getting Paid and Building Your Platform

Grant helps people, particularly businesses, to learn how to speak and how to use this medium to help move businesses forward. Over the last 13 years, he’s helped more than half a million people in 47 different states. 

In this episode, Grant Baldwin joins John Corcoran to talk about how Grant started his career in public speaking, how he came to write his book. He also shares how to overcome fear, what to do before you walk out front to speak in front of a crowd, and his 5 simple steps to make a profit from speaking.

In this episode, we also talk about:

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  • What Grant likes about podcasting
  • Grant shares how he got into speaking and why his new book can help aspiring speakers
  • How you can deal with the fear of speaking in front of a crowd
  • Grant’s speaker success roadmap step #1: Selecting a problem to solve
  • Should speakers have more than one talk?
  • How to get organized in your mind and get better at speaking
  • Improvising during a speech and handling unexpected negative feedback 
  • Grant’s speaker success roadmap step #2: Prepare and deliver your talk
  • How preparing a script can help you tell a better story
  • Thins you need to keep in mind before going on stage
  • Grant’s speaker success roadmap step #3: Establishing expertise
  • Why it’s important to determine your target audience
  • Grant’s speaker success roadmap step #4: Getting paid speaking gigs
  • How a speaker can diversify his income streams
  • Grant reveals the people he credits for his success
  • Where to find more information about Grant Baldwin

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everyone. John Corcoran here. I’m the host of the Smart Business Revolution podcast where I talk with CEOs, founders, entrepreneurs, authors, you know, people who represent some of the top companies and organizations like YPO, EO,  Activation, Blizzard, which is the world’s largest video game company, lending tree, Open Table x offer you name it all kinds of Interesting folks. And I’m also the co founder of Rise25, where we help b2b business owners to connect with their ideal prospects and get more referrals. And I’m very excited today, because my guest today is Grant Baldwin, who is a longtime friend is the author of a new book called The successful speaker, five steps for booking gigs, getting paid and building your platform. He’s a nationally known speaker podcaster and author have had him on the show before, I’m happy to have him back again, he helps people, particularly businesses, to learn how to speak and how to use it to move their business forward. And he’s helped over the last 13 years over a half a million people in 47 different states which is really impressive and featured in a lot of mainstream media. So we’re going to talk about his process for using stages in order to grow your business.

But first before we get into that this podcast is brought to you by Rise25 Media which I co founded with my business partner, Dr. Jeremy Weisz, and our mission is to connect you with your best referral partners and customers. We do that through our done for your podcast solution and I believe if you business, especially if it’s a b2b business, you should have a podcast period, full stops. One of the best things I’ve ever done hands down since I found out my business is really like a Swiss Army knife. It’s a tool that accomplishes so much at once. And it can, it will lead to great clients referrals and strategic partnerships and friendships. And it’s a great excuse, like we have here today with my buddy Grant to catch up with someone who you haven’t talked to in a while. And I’m always happy to do that. So that’s a great thing about it. Grant, I’ll just ask you, what do you like about podcasting? You’ve been doing it for quite a while. But what do you have to say about?

Grant Baldwin  2:30  

Well, I would 100% echo what you just said on the networking side. So I remember asking a friend that I really learned a lot about podcasting from, you know, five, six years ago, and they said, it’s the best possible way to network with people. There’s so many people that you and I both had an opportunity to talk with. Who wouldn’t normally give us the time of day, not because they’re mean not because they’re, you know, jerks or anything. They’re just busy. They have a lot going on. You and I are busy. We have a lot going on. But people take time for interviews. And so I built a lot of great relationships with people who I’ve done the interview with had a good connection with them. chatter was a maybe a few minutes before the interview a few minutes after the interview, and it has really moved the needle in terms of the number of people I’ve been able to connect with. So I am a you and I’ve been doing podcasting for more than a minute. It’s been several years now. Several hundred episodes and I know I I’m 100% on the pump, the podcast train with you.

John Corcoran  3:20  

Yeah, absolutely. It’s such a great excuse. So if you want to learn more about it, go to Rise25.com or you can also email us at [email protected] Alright, so before are actually setting that aside, I do want to focus on this new book, which you’re kind enough to send me an early copy of it. And you tell this story at the beginning of the book about getting into speaking it was really something that you were truly passionate about because you had you had a young daughter, you had your wife and you had just left your full time jobs and didn’t have a lot of money in the bank, but you knew that you wanted to do this and tell this great story about your friends. Paid speaking gig. So tell us a little bit that, you know, tell us that story.

John Corcoran 4:44
the easy way, right, we have smart people will lend our brain. Yeah, yeah,

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Frank Bria | How to Scale Businesses and How to Recover When the Roof Caves In on You


Sometimes everything can go wrong at once, and it seems like the roof has caved in on you.

Not all is lost.

Frank Bria is the Founder of High Ticket Program. He began his entrepreneurial career in the financial services sector. He has worked for a number of different corporations and several startups, some of which sold for hundreds of millions of dollars.

Frank is also the author of the international best selling book Scale: How to Grow Your Business by Working Less. He is a father of three beautiful daughters and he is also the host of the 6 to 7 Figures Show Podcast, which he relaunched after a bit of a hiatus. 

In this episode, Frank Bria joins John Corcoran to talk about how Frank helps coaches build and scale up their group coaching programs, the best ways to get the right audience for coaching, and how Frank dealt with a divorce, a hip replacement, and coming out to his family & kids all at the same time. 

In this episode, we also talk about:

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  • Frank’s professional background and what it was like to move from the corporate world to working with clients in fixing their group coaching programs
  • The similarities and differences between working with large & small companies
  • The most common mistakes people make with group coaching
  • Figuring out your value proposition for a group coaching session
  • Frank’s customer journey map and how to create alignment between different offerings
  • How to properly build the right audience for your coaching program
  • The different personality dynamics you usually find in group coaching programs
  • Frank talks about his life and how he came out to his family
  • Frank shares how he dealt with his personal issues while going through the failure of his business and his hip replacement
  • Who Frank credits for his success 
  • Where to learn more about Frank Bria

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

John Corcoran 0:40
Alright, welcome everyone. John Corcoran here I’m the host of the smart business revolution podcast where I talk with CEOs founders and entrepreneurs of companies and organizations like YPO, EO, Activation, Blizzard, which is the world’s largest video game company, Lending Tree, Open Table, x software and many more. I’m also the co-founder of Rise25, where we hope to connect b2b business owners Their ideal prospects. And I’m very excited today because my guest is a good friend Frank bright Bria, who has been a friend for quite some time. And I’ll tell you why this why this interview is significant today. But first, he’s the founder of a high ticket program, began his entrepreneurial career in the financial services sector sector worked for a number of different corporations and then worked also for several startups, some of which sold for hundreds of millions of dollars, some of which crashed in flames. And so there’s lots of experience in those areas. And, and today, he’s the author of the international best selling book scale, how to grow your business by working less, the father of three beautiful daughters. He’s also the host of the six to seven figures show podcast, which he relaunched after a bit of a hiatus. But what’s significant is he’s really been through hell and back the last few years, listen to this kind of stuff that he’s had to overcome a business partner breakup, a divorce, coming out to his family, expelled from his longtime Church, he had some health issues as well. So to pick yourself back up from that, you know, what I want to talk about is what it takes to pick yourself back up from that and be able to rebound. But before we get into that this podcast is brought to you by rise 25 media, which I co founded with my business partner, Dr. Jeremy Weiss, and our mission is to connect you with your best referral partners and customers. We do that through our done for you podcast solution, I believe if you have a business, you should have a podcast period. And I know that Frank agrees with me on this. It’s one of the best things I’ve done hands down. Since I found in my business. It’s like a Swiss Army knife. It’s a tool that accomplishes so much at once. It can be, you know, it can be business development, it’s networking is client acquisition. It’s personal and professional development, which doubles as content marketing. And because of podcasting, we’ve had so many great opportunities like partnering with companies like Salesforce, and Tony Robbins company, my business partner even came from podcasting been to people’s weddings, you name it, all kinds of great things which have come from it. So if you want to learn more about that go to Rise25.com, and we can talk all about it. So, but going back to you, Frank, so as I mentioned, you know, you’ve had this really, incredibly tough couple of years. And I want to get into that. But first, before we get into it, I want to start with your professional background, spent a lot of years in the corporate world. And you had titles, like VP of client solutions, Senior Director of client services, now, you help coaches to fix their group coaching program. So what’s the connection between those two? How did you get from there to here?

Frank Bria 3:36
That’s Yeah, that’s a really good question. I would say, I mean, the short answer is it’s not it’s not the it’s not the straight path. It’s definitely a bit of a winding road. But I would say the first thing is that all of the corporate work that I did, one of the core themes was product ization. So I worked with a lot of corporations. It was all about How do we take that service and get it out into the marketplace and do it in a way, where, you know, you’re not just kind of saying, Oh, well, these are a bunch of smart guys, like hire him, you know, not work with companies like fight, go work with companies, you know that, that a lot of the big big banks, a lot of the financial services firms, a lot of the software companies that, that service them, and and it was all like, Well, you know, we had some smart people around, like, why don’t you hire us kind of like dig in and figure out what’s going on. And then, you know, we’ll make you tons of money and, and even some of our software startups were that way, you know, where it’s like, well, we got a bunch of PhDs and do some statistics and math and we’ll figure it all out. And

John Corcoran 4:44
the easy way, right, we have smart people will lend our brain. Yeah, yeah,

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Tommy Mello | Selling Garage Doors and Scaling a Home Service Business to $40M


Can you start a business when you carry heavy debt?

This week’s guest proves that you can.

Tommy Mello started A1 Garage with $50,000 in business debt. Today, he’s about to cross the $40 million mark in revenue with over 200 employees in 10 states. He has worn all kinds of hats from sales and marketing to hiring.

Tommy also built a lead generation company in the real estate industry, which is also a 7 figure business. He has authored a book called Home Service Expert: How I Went from $50,000 in Debt to Over a $30 Million Business in 7 Years

His advice has regularly been featured in top publications like Inc Magazine and Forbes. Tommy Mello also hosts a weekly podcast called Home Service Expert

Tommy Mello joins John Corcoran in this episode to talk about growing a home service business. They talk about tips to make a business stand out from the rest, his best recruitment & marketing practices, and the importance of using Google to grow a company.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • What inspired Tommy to start a garage doors business
  • Switching from having a business partner to going solo 
  • Tommy’s approach to building a good team & keeping them motivated
  • How Tommy makes his company stand out
  • Recruiting in today’s market with a low unemployment rate
  • Tommy’s performance pay formula & how he handles underperforming employees
  • Tommy’s approach to marketing his business 
  • Mentors that have helped Tommy grow his business
  • What podcasting has done for Tommy’s business
  • The challenge of using revenue to fuel growth
  • Tommy’s passion for helping entrepreneurs & homeowners
  • How reading books helps Tommy’s team
  • The importance of Google to a business
  • Who Tommy thanks for his success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome, everybody. John Corcoran here I’m the host of the smart business revolution podcast where I talk with CEOs founders and entrepreneurs of companies and organizations like EO, YPO, Activation, Blizzard, one the world’s largest video game companies lending tree Open Table x software and many more also the co-founder of Rise25, where we help connect b2b business owners to their ideal prospects and referral partners. And I’m very excited today because my guest is Tommy mellow Tommy started a one garage with $50,000 in business net today, he’s about to cross the $40 million market mark in revenue with over 200 employees in 10 states. He’s also built a lead generation company in the real estate industry, which is also a seven-figure business. And as he’s grown his business, he’s done everything. He’s at all kinds of hats from sales and marketing to hiring. And he has also authored a book called home service expert how I went from $50,000 in debt to over a $30 million company in seven years. Gotta have to update that title there to add on there, and so his advice is regularly been featured in Tom publications like ink magazine, and Forbes. It’s also hosts a weekly podcast home service expert I always like connecting with other podcasts or so before we get into this interview. This podcast is brought to you by rise quantified media which I co founded with my business partner, Dr. Jeremy Weiss, and our mission is to connect you with your best referral partners and customers and clients. We do that through our done for you podcast solution. I believe if you have a business, you should have a podcast period. And clearly Tommy agrees with that it’s one of the best things I’ve done hands down since I found in my business. It is such a great tool that accomplishes so much at once. It allows you to meet great people like Tommy here today, and allows you to connect with referral partners and strategic partners. It’s networking, business development, it’s personal professional development, which tells us content marketing, it’s all of those great things. And I’ve been to people’s weddings been a vacation together with people. And I know that is one of the best things that I’ve done. And I encourage all of you to do as do it as well. It’s really about leaving a legacy for yourself and for your guests. In fact, my business partner was actually inspired to podcast because his grandfather was a Holocaust survivor, and the Holocaust foundation captured his personal story with an interview s podcast on Sunday. tremendous, tremendous, amazing. So yes, podcasting has a tremendous business benefit, but it also helps you and your guests leave a legacy of knowledge. If you want to learn more about it. Go to Rise25.com or email us at support at Rise25media.com Alright, so as I mentioned, our guest is Tommy mellow and Tommy, no one gets started with garage doors. What What inspired you to, you know, go into this particular niche of all the different areas you could start a business and why garage doors?

Tommy Mello  3:21  

You know, that’s a great question. I had an opportunity. I had a landscaping company, and one of my buddies got a job answering phones at a big rostro company and he was doing pretty good. He was making about 60,000 this is 2005 and six and then another

John Corcoran  3:36  

fails or something to not just answering the phones.

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Jeff Prager | How to Engineer Your Cash Flow Using 7 Simple Numbers


Can 7 simple numbers be the key to engineering your business?

Jeff Prager thinks so.

Jeff Prager is the CEO and Founder of Cash Flow Engineering LLC, an international training and advisory company for CEOs, business owners, and key managers. Cash Flow Engineering helps businesses to develop and implement marketing, sales, operational and financial systems that generate consistent, predictable, and sustainable cash flow. 

Jeff is a CPA, former CEO and CFO and owner partner of several successful multi-million dollar companies in different industries including Ashworth Golf Clothing and Strauss Homes. He has also been teaching economics at the University of Colorado, Denver and is the author of Financial Forecasting in Excel and Managing Your Business with Seven Key Numbers.

In this episode, Jeff Prager joins host John Corcoran to talk about his philosophy for his cashflow business, his 7 key numbers for engineering a business, and how he saved himself from the Great Recession of 2007-2009.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • How Jeff Prager got into entrepreneurship
  • How Jeff mastered his numbers & sales
  • How Ashworth Golf Clothing was started
  • Jeff Prager saw the 2007-2009 recession coming
  • Jeff’s philosophy behind his cashflow business
  • Using Jeff’s 7 key numbers to engineer a business 
  • Jeff’s optimism & fears for the economic future
  • Jeff’s plans for his online teaching programs
  • Mentors & partners who have positively influenced Jeff
  • Jeff’s resources

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everybody. JOHN Corcoran here. I’m the host of smart business revolution podcast where I talk with CEOs, founders and entrepreneurs of companies and organizations like YPO eo Activision Blizzard, which is the world’s largest video game company, lending tree, Open Table x software and many more and I’m also the co founder of rise 25, where we help connect b2b business owners with their ideal client aspects now I’m very excited today because my guest is Jeff Prager and Jeff is the CEO and founder of cash flow engineering LLC, which is an international training and advisory company for CEOs, business owners, and key managers helping businesses to develop and implement marketing and sales, operational and financial systems that generate consistent, predictable and sustainable cash flow. Who doesn’t need that, right. That’s extremely valuable with any business. His background is as a CPA, so we’re going to ask him about that. And former CEO and CFO and owner partners, several successful multi million dollar companies in different industries, which is really interesting, including Ashworth golf clothing, and also the one of the largest land development companies in the state of Colorado and owner of Strauss homes also, which was once rated as the second largest privately owned home builder in Colorado. So we’re going to jump into that he’s also been teaching economics at the University of Colorado, Denver and the author of financial forecasting in Excel and managing your business with seven key numbers. Alright, so before we get into that interview This podcast is brought to you by rise 25 media which I co founded with my business partner, Dr. Jeremy Weiss. And our mission is to connect you with your best referral partners and customers and we do that through our done for you podcast solution. I believe. If you have a business you should be having a podcast period it is one of the best things I’ve done hands down. Since I found in my business. It is like a Swiss Army knife, a tool that accomplishes so much at once. It can it will lead to clients referrals, strategic partnerships. It is networking business development, it is personal and professional development, which doubles as content marketing. Because of podcasting, we partnered with some amazing companies from Salesforce to Tony Robbins company, my business partner even came from it. I’ve been to people’s weddings been on vacation together. And Jeff, you know, I know you’ve been on other podcasts so you know the benefits that come from podcasting. But really, the podcast is the highest and best use of anyone’s time and it will save you time and connecting with higher caliber people to uplevel your network with people like Jeff here today, like I wouldn’t be carving out. We wouldn’t be carving out this time to have a conversation if it weren’t for this but we have a bigger mission and This is about you leaving a legacy for yourself and for your guests. And in fact, my business partner was inspired to podcast because his grandfather was a Holocaust survivor and the Holocaust foundation captured his grandfather’s personal story within interviews. So yes, podcasting has tremendous business benefits, but it also helps you and your guests leave a legacy of knowledge. So if you want to know more, go to rise one five.com or email us at support at rise. 25 media.com Alright, so Jeff, you are probably one of the most entrepreneurial CPAs I’ve ever met, you know, most CPAs I’ve met are cautious, conservative, risk adverse. And you know, my background is as a lawyer, which of course lawyers are cautious, conservative, risk adverse, they don’t like the crazy messiness that comes with something like entrepreneurship, for the most part, so I kind of feel like you and I are a little bit of black sheep, but I want to ask you, you know, were you always an entrepreneur and you just decided to go get your secret training was probably really smart thing to do, or did you come to it later? How did you first get into entrepreneurship?

Jeff Prager  4:07  

Most of it was by accident.

I got engaged to my wife in our senior year of college, and we were married three years, three months after I graduated. And my dad was dalry. My dowry to her father was I would not continue school until high got her through her school. And so I ended up selling real estate. And here I am trying to sell real estate. I’m 21 years old, 22 years old, and I look like I’m 16. And I’m knocking on doors and knocking on doors and getting nowhere. And one day I was on floor duty, and somebody called about a four Plex. And I went to the broker and I said, Okay, what do we have to go nothing? And I said, Well, I’m an economist. That was my one. I got my degree in. So I did a little projection of what this can yield. And the broker brings over his client. And he says, Hey, Jeff, we want to look at it and we’re losing the sale. I could see it. So as they’re walking out, I said to the broker, would you mind if I showed your client, an economic evaluation of this building? And he goes, No. And so I did. And that was my first sale in real estate. It was a commercial building. In fact, even when I own my home building business, it was seven years before I sold my first house. So it was all commercial real estate. And so earning my way through college, I taught that real estate brokers and license exam, and I was selling apartments and land developers. And then when my wife finally graduated, I was able to go back and sit for my CPA license and get the education I needed to sit for it. So that was my first foray with Entrepreneurship.

John Corcoran  6:01  

So those are two very different types of skills. Isn’t it? Like knowing your numbers and also being good at sales? Where do you feel like you’re you just kind of bridge the chasm or you more in one way or the other?

and your background your training is in architecture, right? So how does your background architecture? How does how have that helped you in in your at least in your inventing career? Because you were inventing a lot of products, right?

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Sally Dominguez | The Inventor’s Mindset, Scaling Innovation, Singularity University


Inventors have an interesting way of looking at the problems of the world and business.

So what is their mindset, and who can show us what it looks like?

Sally Dominguez is an inventor, architect, journalist, and educator with a real passion for innovation. She is currently the Program Director for Innovation Strategy and Design at Singularity University, an impressive entity organization in Silicon Valley. She was a judge on the New Inventors TV show on ABC for six years & co-hosted Australia’s Greatest Inventions in 2018. She was also a judge at the Car of the Year show, co-host on the Next Billion Cars podcast, and host over at Creative Live.

In this episode, John Corcoran is joined by Sally Dominguez to talk about her work as an inventor, the challenges of selling new products, and Sally’s experience at the Singularity University.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • How Sally got interested in inventing
  • Sally’s background in architecture helped her inventing career
  • How ideas for the Nest High Chair & Rain Water Hog come about
  • Sally’s thoughts on licensing her Nest High Chair product
  • Challenges of marketing & selling new inventions
  • How Sally ended up in the United States
  • How going through loss & setbacks influenced the work Sally’s does today
  • Sally’s adventurous thinking methodology
  • How people can step out of their comfort zones
  • Sally’s experience being in Singularity University
  • Helping people suffering from PTSD

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright welcome everyone. My guest on this show is Sally Dominguez. She is an inventor and architect, a journalist and educators got a real passion for innovation which I know you will get from this interview. She is currently the program director for innovation strategy and design at Singularity University which is a really impressive entity organization. here in Silicon Valley of San Francisco Bay Area worldwide. She also has been a judge on the new inventors TV show on ABC for six years co hosted Australia’s greatest inventions in 2018, which is her homeland judge the car of the year as well. She’s big car nut, and also co host on the Next Billion Cars Podcast. 

And also we met originally through creative live, she was a host over at creative live. So really interesting background, we’re going to talk a lot about creative thinking and adventurous thinking and all that kind of stuff. 

But first, before we get into this interview, this podcast is brought to you by rise25 Media, which is our where our mission is to help b2b businesses to build better relationships. And we do this by helping b2b business owners and get more clients referral partners and strategic partners through done for your podcast and done for you content marketing, and we’re doing that you know, in so many different ways, but it’s not just about marketing. It’s really about relationship building, and connecting with people you want to connect with and we’ve done this for over 20 years through all of us within our company. And I seriously believe that starting a podcast is one of the best things you can do for your business and you personally and if you do it right, it’s so many things in one. It’s business development, networking, client acquisition, referral, marketing, all that kind of stuff. You even get to have amazing conversations with people like I’m about to do with Sally here. So if you want to learn more, go to rise25.com. 

Alright, as I mentioned, my guest is Sally Dominguez and Sally, you know, how did you first get drawn into inventing where you’d like little girl and you’re constantly tinkering you had a little workshop or turns your parents garage into a into a workshop and constantly inventing things? Where did that come from?

Sally Dominguez  2:38  

JOHN, I am not that Tinker. This is an interesting one. Because Because so many inventors and I’ve researched inventors, for so long, so many inventors are super, super hands on and they’re really good at mechanics. I was once asked to do a show where they said oh, if we take a powder blender or something, can you just put the appliance back in two seconds and I went night that’s an engineer. I’m not an engineer. Be at all on the opposite. You know, I think like my brain is just swirling with possibilities all the time. And actually my struggle is in making my working prototype. And that’s why my my inventions have tended to be design wise, really simple, so simple that people like how come that hasn’t been done, but that’s often the case, right? So I wasn’t but my granddad what my granddad was a tinkering inventor. He was, he maintained the textile looms in Sydney. And he had a workshop downstairs with little steam engines and things in it. And every time we’d visit, he would show me all of this incredible stuff that he’d invented that was mechanical. And I’d be looking at it and thinking my mind was just buzzing with all the stuff I wanted to do with it, and kind of couldn’t build it, but I could think of that so I could draw it, and I could talk about it, and then find minions help me build it, because, or a and actually because I couldn’t build I ended up inventing Some manufacturing techniques site. So there’s a bit of use in being ignorant about the tinkering side, you know, if you can’t actually build something that can lead to new discoveries, but I was always a curious kid super curious, but bad at actually building nice things

John Corcoran  4:15  

and your background your training is in architecture, right? So how does your background architecture? How does how have that helped you in in your at least in your inventing career? Because you were inventing a lot of products, right?

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Matt Prohaska | Online Advertising Pioneer: from CNET to Sesame Street to NY Times, Scaling a Consulting Firm


There are a host of experts and companies who can help you advertise online.

Our guest this week pioneered online advertising.

Matt Prohaska is the CEO and Principal at Prohaska Consulting, which provides senior-level solutions for a myriad of Publishers, Industry Groups, Ad Tech Firms, Agencies, Investors and Brands. Matt is one of the early leaders in the shift from offline to online advertising that has had a ripple effect across the business world. 

In this episode, John Corcoran is joined by Matt Prohaska to talk about the early days of online advertising, working with The New York Times, and crafting the first legal mp3 service.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • The Early Days of CNET
  • Convincing Companies to Advertise Online 
  • What Broadband Internet Was Like
  • Working with Ryan Seacrest
  • Helping Sesame Street Get an Online Presence
  • Building the first tablet device
  • Lessons Learned from the DotCom Meltdown
  • Crafting the First Legal mp3 Service
  • What Was “Gift Gang”?
  • How Matt Came to Join the New York Times
  • Why Matt Has Experienced Recent Growth 
  • The Hardest Part of Being a Founder and CEO
  • Who Matt Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everyone. My guest on the show is Matt Prohaska, who maybe you haven’t heard of him before. But he was one of the early leaders in one of the most profound changes that’s happened in business and I’m talking about the shift from offline to online advertising which has had such a ripple effect across so many different industries and society, and just enroll. Know today it’s kind of a given that businesses are advertising online in some form. But it wasn’t that long ago that that was not Gospels. 

So I invited Matt on the show today because he’s got a really interesting career background trajectory. He’s the co founder and principal of Prohaska Consulting, 26 year media veteran. He’s worked at a bunch of interesting places. He’s scaled up his consulting firm, so we’ll ask him about that. He’s contributed to growth of online advertising since its early commercial inception in the early 90s. He worked at BBDO. He worked, opening the CNET office in New York and serves as a source first regional sales manager. He was even the online director of sales for Sesame Street. We’ll ask him about that. He’s also done a stint at the New York Times. So really esteemed background worked with clients such as Google, Univision Under Armour, Toyota and a number of others. 

But first before we get to that podcast is brought to you by Rise25 Media which our mission is to help b2b businesses to build better relationships. We do this by Helping b2b businesses get more clients referral partners and strategic partners through done for you podcasts and content marketing. And what we’re doing right now what I’m doing right now is not just marketing, it’s also relationship building. It’s also networking. Our company has over 20 years experience in this area, we believe firmly that starting a podcast one of the best things you can do for your business and for you, personally, and so I highly recommend it. It even allows you to have amazing conversations with people like I’m about to do right now. But our greater mission with Rise25 is to make the world a smaller place by creating connections, helping to connect more individuals with other business owners and their ideal prospects and referral partners. They love to work with want to learn more, go to Rise25.com 

Alright, so as I mentioned, my guest is Matt pawhuska. And, Matt, you know, one of the first things that caught my eye when I was looking at your background was that you worked for CNET back in the mid 1990s. And I consider myself a really early reader of CNET. I started reading seen it definitely in the late 90s May I don’t think it was as early as you We’re around there. But But CNET is one of these venerable media properties that’s been around now for 25 years or so. And really a groundbreaker in terms of media content, creating content online. What was it like in the early days joining up with that operation? And did your family think oh, crazies going to work for this calm? It’s not going to be around for too long.

Matt Prohaska  3:22  

Yeah, I got a lot of that from family and friends, for sure. Thanks, john. And thanks for eyes 25 for having me. Um, so yeah, so see that was was founded in 94. So about 25 years ago today by a guy. one of the founders was a guy named palsy minor, a great a lengthy story and arc in his career and life as well. But a great visionary, who along with a lot of people from Ziff Davis, as a CNET reader, I’m sure you know, Ziff Davis was the Darth Vader evil empire compared to us. The little Luke Skywalker is that we’re fighting the good fight at the time. You know, they had PC Magazine and venerable print, and they’re probably Jeez, a third of their editorial team and a third of their sales team, including the head of sales who hired me when I was lucky enough to be 24 years old and starting their New York sales office in early 96. We were the first company to actually produce TV shows, and then actually drive people to online properties. So we did a lot of things that were unique and kind of crazy and online publishing, teaching marketers and ad agencies things like you know, you could actually track how many people actually saw your ad, or how many times your ad was actually shown, not just how many men 18 to 49, through a metered survey happened to fill out a diary on that month, and then saw your program but didn’t maybe see your ad. And then actually, we can show you dangerously how many people click on these things called banners, and 10 other companies kind of made up at the time. I was lucky to get a lot of take a lot of risk when at an early age and be young enough and cheap enough in the early days. of the web to be able to do some neat stuff. So yeah, CNET was was very, very cool. It was, it was my first pre IPO experience and going through that IPO in 90, and at the end of 96, and seeing the dynamics of a company change, when you suddenly have to, you know, be measured by quarterly standards, and by people outside your company, who maybe don’t know publishing as much, and maybe don’t know the the dynamics of online advertising, of course, but just, you know, what is your growth look like? And what did you do to this quarter kind of thing, so lot, a ton of learning experiences there. And it was amazing to be able to fly around the country. You know, as a 24 year old talking about this thing called, you know, we jokingly now call the interwebs today.

John Corcoran  5:39  

And, and it probably helped that you were young, that you didn’t have 20 years of experience in the industry and didn’t have a feeling of the way that things always have been because these were new standards. These were new strategies, new ways of doing business. Well, you remember what it was like trying to Land these these clients and explain to them the value of advertising online?

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