098: Dorie Clark | How to Become a Recognized Expert



Dorie is an author, former Presidential campaign spokesperson, former journalist and a speaker.

I’ve had Dorie on this podcast before to talk about her previous book, Reinventing You

Now I am welcoming her back and we talk about her latest book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

Dorie has become a good friend and a collaborator and she was incredibly kind to profile me in the new book Stand Out alongside authors Dan Pink, David Allen, Robert Cialdini, and the celebrity chef Rachel Ray – people who have much bigger platforms than my own.

So it was an honor just to be mentioned alongside these very successful influencers.

In this interview, we talk about:

  • What Dorie learned interviewing 50 thought leaders
  • Some of the myths about building your reputation as an expert
  • The importance of asking different questions and being open to questioning assumptions
  • The myth of becoming an “overnight success”
  • How to “find your big idea” that can rocket you to a larger reputation in your field.
  • How to distinguish yourself with a niche strategy using a thinly sliced area of focus.

Go grab a copy of Dorie’s book – I highly recommend it.


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