083: AJ Jacobs | How to Throw the World’s Largest Family Reunion

rsz_smart_business_revolution_podcast_artwork_redAJ Jacobs is the author of numerous bestsellers, including The Year of Living Biblically, The Know-It-All, and Drop Dead Healthy. He’s also a senior editor of Esquire Magazine.

He’s known for doing experiments on himself, like following the rules of the Bible literally for a year, and reading the entire Encyclopedia Britannica from cover to cover, and going on a quest to be the healthiest man in the world.

But his most recent project takes on a much larger challenge on a much greater scale – throwing the world’s largest family reunion which will be June 6, 2015 in New York City.

He’s calling it the Global Family Reunion and the mission is first of all, to throw a huge party, but also to bring together people from all walks of life to demonstrate that we’re ALL related to one another – we’re all part of one massive global family tree.

So in this interview we talk about the challenges of going from being a journalist and author to throwing a HUGE family reunion with many moving pieces plus dozens of different entertainers and speakers, what it takes to mobilize an army of volunteers and motivate hundreds of people to help you in your mission, how he got a former U.S. President to get involved in his cause, and even what it was like breaking the news to the rapper Ludicrous that he has a Jewish great grandfather.

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