Let me ask you a question. Do you struggle with increasing revenues?
I’ll bet you’re like most people: you want to grow your business, but you’re not sure where to start.
The truth is, the answer is sitting right under your nose. I’ll explain.
I used to run all over town going to cocktail parties, networking mixers, and joining groups.
I thought that I had to constantly be meeting new people if I wanted to grow my business and increase my income.
But the truth is I ended up exhausted. I would struggle with serving existing clients while always trying to get new ones. I was constantly banging my head against the wall.
Then I stumbled across a fascinating statistic. It costs on average eight times as much to get a new customer or client as it does to retain a customer or client.
In other words, it is far more expensive (and less efficient) to run around town trying to get new clients and customers than it is to get more business from existing clients or customers.
That’s when a lightbulb went off. I realized if I wanted to increase revenues, I was much better off focusing my energies on my current clients and customers and keeping in touch with people in my network already.
If you want to grow your income, stop running around town. Focus on deepening relationships with your network. (Tweet this.)
As Michael Port wrote in his great book Book Yourself Solid (referral link), if you want to be booked solid, then you need to have a strategy in place for keeping in touch with people in your network.
Keeping in touch with people in your network ensures that the people in your network will think of you when they come across an opportunity to refer clients or customers to someone who sells the services or products you do.
(You can listen to my podcast interview with Port’s Book Yourself Solid Illustrated co-author, Jocelyn Wallace, here.)
But the problem is how do you manage to “keep in touch” with the people who you know already? As your network gets larger and larger, growing to thousands and thousands of people, how do you manage to follow-up regularly with all of those people?
That’s where a new program called Contactually comes in.
Contactually is deceptively simple. It connects to your email and social media accounts and helps you to follow-up regularly and consistently with people in your network. It makes following up with people in your network dead-simple and even fun.
I’ve been using Contactually for months, and I love it.
I asked Brian Pesin, marketing manager for Contactually, to record a video with me showing a few tricks they’ve learned serving thousands of customers demonstrating how to use the art of the followup to increase revenues.
These tips will help you increase your income in the next 12 months, even if you don’t want to spend money on advertising and even if you hate “marketing” or pushy sales tactics.
In this video, Brian shares:
- How to systematize and automate your follow-up communications.
- How to make your communications personal (so you don’t feel “sleazy” or like you’re constantly trying to “sell” people)
- One little-used trick for providing mutually-beneficial content to your network
- How to use online tools to make the entire process easier and more automatic
Here’s the video:
If you want to try out Contactually for free, you can get 30 days of premium features if you use my link to sign up for your free trial of Contactually.
(That’s an affiliate link, meaning if you sign up through it, I get a small commission – which does not affect your cost. But I only recommend Contactually because I’ve used it extensively and I think you will love it.)
If you want to see how I use Contactually to follow-up with thousands of people each year, you can also check out this video I created.
How do you manage to follow-up with people in your network? Do you struggle with keeping in touch with people who you’ve known for years? Let me know in the comments below.