How to Scale Up Your Business

How many hours in a day do you have?

(Hint: 24. Same as the rest of us.)

That means you have just as many hours in the day to work, and play, and rest, just like we all do.

Naturally, you’d rather do the fun stuff during those 24 hours, wouldn’t you? You’d rather spend as few of those 24 hours working, and as many of those 24 hours as you can playing.

Here’s the good news.

You’re an entrepreneur. You have the luxury and the burden of controlling your own schedule.

(By the way, in today’s economy, you can’t afford to not be an entrepreneur, even if you work for someone else.

So you need to improve your skills, look for opportunities, and constantly provide value.)

You also need to constantly be asking yourself: what is the best use of my time?

Is it balancing the books? Is it responding to customer service requests? Is it cleaning the bathrooms?

All of these things need to be done when you own a business, but not all are of equal value to your business.

Stop Doing Work That Doesn’t Help Your Business

The worst thing you can do for your business is to not maximize the use of your time.

You need to figure out how you can pass of necessary but routine tasks to someone else, as soon as you can afford not to.

You need to be working on your business, not in your business.

When you start out, it’s probably just you doing all of the jobs. You are CEO, CFO, head sales person, bookkeeper, janitor. You do it all.

As your business grows, more of these jobs will be transferred to someone else. That’s a good thing. It frees you up to focus on the big picture.

How to Make More Money Without Going Batsh*t Crazy

I’m going to share with you a word that is key to your business, and any business.

No, more than that: crucial.

That word is: scalability.

It’s a word that isn’t often used in many lines of work.

There are only so many hours in the day. There is only one of you. There’s only so much your customers will pay for your products or services.

So if you want to make more money, which we all do, you have three options:

  1. Charge more per hour worked
  2. Work more hours in the week
  3. Clone yourself

Unless you’ve figured out a way to do Number 3, in which case you can go collect your Nobel Prize right now, then that leaves two options.

Number 2 will last only so long. Eventually you will burn out, your family will leave you, and you’ll be depressed and miserable.

The problem with Number 1 is there’s only so much you can bill clients and that the market will pay.

For many people, that could mean a very good living, as long as you don’t make any business mistakes. But there is a “cap” on that living and you can’t ever stop working or else the money stops coming in.

I’m a lawyer and trust me, there’s only so much a lawyer can charge. (That’s a good thing.)

Want to know more about how to scale up your business? Check out this webinar:

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