Perry Marshall is a business consultant, copywriting legend, and Founder of the $10 million Evolution 2.0 Prize, which aims to solve the number of mysteries in artificial intelligence and the origin of life itself. He is one of the most sought-after business strategists and has guided thousands of clients in hundreds of different industries from the startup stage to building a multi-million dollar enterprise.
Perry is also host of the Evolution 2.0 Podcast and the best-selling author of multiple books including 80/20 Sales and Marketing, and his latest book, Detox, Declutter, Dominate: How to Excel by Elimination.
In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Perry Marshall, the Founder of the Evolution 2.0 Prize, to discuss the 80/20 sales and marketing principle and how to detox from mental clutter. Perry also talks about his books, managing social media presence, and the benefits of having different sources of income.
Here’s a Glimpse of What You’ll Hear:
- Perry Marshall explains what the 80/20 principle refers to and explains how a business can engage in a $10,000 an hour activity
- The principle of the $2,700 espresso machine
- How can businesses work with different types of customers who have different price points?
- Expert tips for leading mass change in the world
- Perry talks about his book, Detox, Declutter, Dominate: How to Excel by Elimination and explains how to deal with mental clutter
- The right way to use time to gain discernment and clarity
- How Facebook is a productivity killer
- Perry’s thoughts on the role social media plays in people’s lives—and why platforms should never operate without any form of moderation
- Perry’s advice to companies whose business is solely dependent on social media accounts
- The people Perry respects in his industry and those he acknowledges for his achievements
- Perry talks about his course with Dr. Jeremy Weisz
Resources Mentioned:
- Evolution 2.0
- Evolution 2.0 Prize
- Evolution 2.0 Podcast
- Perry Marshall’s website
- Perry Marshall on LinkedIn
- Dr. Jeremy Weisz on LinkedIn
- Perry Marshall on the Inspired Insider Podcast
- Detox, Declutter, Dominate: How to Excel by Elimination by Perry Marshall and Robert Skrob
- The Detox, Declutter, Dominate: How to Excel by Elimination Course
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
- Peter Diamandis on LinkedIn
- XPRIZE Foundation
Sponsor: Rise25
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The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.
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We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
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Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.
Episode Transcript
Intro 0:14
Welcome to the Revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.
John Corcoran 0:40
All right. Welcome everyone. John Corcoran here. I’m the host of this show, the Smart Business Revolution Podcast, and every week I get to talk to smart CEOs, founders, authors, entrepreneurs, all kinds of companies and organizations ranging from YPO, EO, Activision Blizzard, Lendingtree, Open Table, and so many more. I’m also the Co-founder of Rise25, where we help connect b2b business owners to their ideal prospects. And before I mention today’s guests, I wanna give a shout out to my business partner, Dr. Jeremy Weisz, who has known our esteemed guest for many years. He’s interviewed him many times before and collaborated with him on different projects over the years, but this is my first time interviewing him. And I’ve been a fan of his for a while, so I’m excited about that.
So our guest is Perry Marshall. Perry Marshall is a business consultant, copywriting legend, and founder of the $10 million Evolution 2.0 Prize, which aims to solve the number of mysteries in artificial intelligence and the origin of life itself. He is one of the most sought after business strategists. Perry has guided 1000s of clients in hundreds of different industries from the startup stage to building a multi million dollar enterprise. He’s also the host of the Evolution 2.0 Podcast, the best-selling author of multiple books, including “80/20 Sales and Marketing”, a tremendous book, I highly recommend it. His latest book is “Detox , Declutter, Dominate: How to Excel by Elimination”. And of course, before we get into this Perry, this episode is brought to you by Rise25 Media, where we help b2b businesses to get clients, referrals, and strategic partnerships with done for you podcasts and content marketing. We specialize in helping b2b businesses with a high client lifetime value. So if you want to learn more about that go to rise25media.com or email us at [email protected].
Alright, Perry, such a pleasure to have you here. And at the risk of annoying you because I’m sure you’ve answered so many different questions about it before, but you are most well known for the 80/20 principle. And it’s a tremendous book that has had an impact on so many people’s lives. People cite it, you know, all the time, it’s like, you should have to take a shot every time someone mentions age 20. But, um, talk a little bit about that principle for anyone who’s been living under a rock and doesn’t really know what that has anything to do with?
Perry Marshall 2:46
Well, I would like to speak to the person who figures they probably know it at 20 years. Because, well, with all due respect, you probably don’t. And I would be the poster child for that. Well, I used to have this job as a sales manager and I read in a book somewhere that 80% of your sales come from 20% of your customers and 20% of your sales come from the other 80%. I thought is that right? insurance? I checked, and it was true. But I thought well, that’s interesting. Obviously, some of them are a lot more important than others. Okay, I get that. And that was about it. Well, I really, I really didn’t understand that there are several layers to this that make it incredibly powerful. Okay, the first thing is that it’s not just net worths and real estate and customers, it’s almost everything, especially in business, but it’s also like the size of craters on the moon, I mean, it, it is literally universal. Secondly, it’s recursive. There’s an 80/20, inside every at 20. And another one and another one in another one, which means there’s
John Corcoran 4:09
that’s what blows my mind.