Mike Michalowicz founded and sold two multi-million dollar companies, became an angel investor, and then lost it all. Now, he’s running his third million dollar company, is the author of Surge, and is on the show today to talk about how to “manufacture luck” by getting ahead of imminent changes in your market.
In this episode, we also talk about:
- How Mike Became Interested in Learning How to Manufacture Luck
- How to Foresee Where Your Market is Going
- Shifting a Change in Market from Destroying Your Business to Helping It
- Why it’s Critical to Pay Attention to Changes in Your Market
- Why a Simple Product is Sometimes Best
- The Best Places to do Market Research
- Who Mike Thanks for His Success
This episode is sponsored today by Rise25 Inner Circle… Rise25 is an exclusive, application-only accountability and group coaching program for professional services entrepreneurs running 6, 7 and 8 figure businesses who want to scale up, and shift from “one to one” client work to “one to many.”
Rise25 Inner Circle was founded by my business partner, Dr. Jeremy Weisz and myself… every few months, at 4-star luxury properties, we bring together like-minded entrepreneurs who come from client-serving backgrounds and they want to make the shift from chasing clients to having large groups of clients and buyers chasing them.
What makes these events different from any other events you’ve seen for entrepreneurs is we bring in our “Sherpas” – 8 and 9 figure entrepreneurs who are there the full time, in the retreat room providing feedback. Think of the Sharks from “Shark Tank” except they only give out advice rather than investment.
Then we back up those live in-person retreats with ongoing, regular accountability and group coaching – so you are guaranteed to turn inspiration into action.