Matthew Turner has written a book in which he spent two years interviewing over 150 top entrepreneurs to find out about their business mistake or failure. He also focuses on how the lessons they learned from that event eventually helped them in their business endeavors.
Over the course of scheduling those 150+ interviews, Matthew learned a few things about how to contact and follow-up with people in an efficient and effective way and we’re be focusing on that today.
Note: This interview was recorded prior to Matthew finishing his book, The Successful Mistake, and you can find it on Amazon using the links in this post.
In this episode, we also talk about:
- How Matthew Got the Idea for The Successful Mistake
- How Matthew Chose Who He Interviewed
- The Mistakes Matthew Made When Trying to Get His First Few Interviews
- How Contactually Helped Streamlined Matthew’s Follow-up Process
- How Creativity Factors into Matthew’s Follow-up Process
- Should You Send Video Emails?
- What is a Good Starting Point for Connecting with People?
- Who Does Matthew Thank for His Success?
This episode is sponsored today by Rise25 Inner Circle… Rise25 is an exclusive, application-only accountability and group coaching program for professional services entrepreneurs running 6, 7 and 8 figure businesses who want to scale up, and shift from “one to one” client work to “one to many.”
Rise25 Inner Circle was founded by my business partner, Dr. Jeremy Weisz and myself… every few months, at 4-star luxury properties, we bring together like-minded entrepreneurs who come from client-serving backgrounds and they want to make the shift from chasing clients to having large groups of clients and buyers chasing them.
What makes these events different from any other events you’ve seen for entrepreneurs is we bring in our “Sherpas” – 8 and 9 figure entrepreneurs who are there the full time, in the retreat room providing feedback. Think of the Sharks from “Shark Tank” except they only give out advice rather than investment.
Then we back up those live in-person retreats with ongoing, regular accountability and group coaching – so you are guaranteed to turn inspiration into action.