031: Brian Goodell of University of Social Commerce | Innovation Spotlight: How to Become an Inventor

smart business revolution podcast, entrepreneurship, small business, entrepreneur

When you look up the word “innovation” in the dictionary, there should be a picture of this week’s guest.

Brian Goodell went from a career in commercial real estate to founding a very successful invention business. That’s right – he was an inventor. How often do you meet someone who’s business card says “inventor”?

And I thought my career history had a lot of variety.

Brian actually invented numerous different types of products, many of which ended up on the stores of some of the nation’s largest retailers. His inventions included a keychain breathalizer and the DipTop, a plastic “top” that goes on the top of a soda can so that people who use chewing tobacco do not get spit all over the place.

In the interview, we discuss the innovations process: from coming up with a concept, creating a working prototype, and selling the product to retailers who have limited shelf space.

innovationAfter moving on from his invention business, the next step in Brian’s innovation journey was to create a new type of company that could not have even existed a few years ago.

Today, he runs a company called University of Social Commerce which is like a “Groupon Broker.” This is a very simplified explanation, but basically they broker deals between companies that would like to strike a deal with one of the “daily deal” types of websites (like Groupon, or Living Social). They make sure the terms are fair to both sides.

In the interview, we also talk about how he came up with the idea for that business.

Enjoy the show!

Right Click here to download the MP3


Click here to subscribe via iTunes

Advertise on the Smart Business Revolution podcast

Links mentioned in this episode:



  1. lonely planet perulord of the rings legolord of the rings extended editionlortab m358long haired mini dachshundlong beach california restaurantslook up phone number in canadalonely wives seeking men discreetlori laughlin moviesloose blue diamonds

  2. website|your web site} for more soon.

  3. Thanks for sharing your thoughts on casino. Regards

  4. Para el independiente artista grabando, sonar asombroso no es un rareza solo disponible para exitos artistas, ya no mas – es una necesidad. La venta de musica puede haber afilado, pero eso no significa que la musica esta en su camino de salida. Lejos de ello. Mas musica esta siendo consumida por mas dispositivos por mas fans que antes en la historia! Artistas estan poniendo su musica disponible en internet y radio satelital, servicios en linea de transmision de musica como Pandora, Spotify, Rdio, Deezer, and YouTube, vendiendo en sitios directo-a-fans como CD Baby, Bandcamp, y ReverbNation, y todavia moviendo ventas a traves de vendedores ‘tradicionales’ en linea como iTunes y Amazon MP3. Por ponerlo de forma simple, no hay excusa para que un artista publique pobres grabaciones.

  5. Might be near extremely difficult to encounter well-aware visitors on this content, then again you seem like you be aware of those things you’re covering! Thanks A Lot

  6. You’ll find it practically impossible to come across well-updated visitors on this area, even though you appear like you be aware of exactly what you’re writing about! Gratitude

  7. My brother recommended I might like this website. He was totally right. This post actually made my day. You cann’t imagine simply how much time I had spent for this information! Thanks!|

  8. I enjoy reading an article that will make men and women think.
    Also, thank you for allowing me to comment!

  9. My Partner And I merely intend to tell you that I’m just raw to putting up a blog and totally liked your page. More than likely I am most likely to bookmark your site post . You truly have impressive article reports. Acknowledge it for discussing with us your site post.


  1. visit here says:


    While checking out DIGG today I found this

Speak Your Mind