I recently shared a post titled How to Make $1,000 with One Tweet that got a lot of attention.
Many people were surprised to hear about the unusual way you can use Twitter to bring in revenue to your business.
It’s not what you expect. Most people use Twitter like a firing range that’s going out of business, blasting off rounds in rapid succession. It’s one self-serving tweet after another.
You’ve heard of “Ready, Aim, Fire”, right?
It’s like “Ready, FIRE FIRE FIRE!”
Other people have the opposite problem. They just consume without ever responding or engaging.
Neither approach is right.
Twitter is meant to be a two-way dialogue, just like a normal offline conversation.
In fact, I’ve found Twitter is a great way to grow your business. It’s an amazing tool. But the way you can use it to grow your business is probably not how you were expecting.
So in this post, I want to talk about how to use Twitter for business.
Now, the first thing I should say is Twitter is not for everyone.
I love Twitter, but it takes awhile to get used to it. It certainly took me awhile.
Twitter is best used as a place to share content you find interesting and which your ideal or target audience would also find interesting.
It’s also an excellent place to meet people and get to know people in your network better.
People who don’t know how to use Twitter will try to use it solely for self-promotion, but that’s a failed strategy.
Think about someone you just met who immediately launches into talking about him or herself, and 45 minutes later they still haven’t asked a single question about you.
People do that on Twitter all the time, but they don’t realize it.
On Twitter, you have to lead with helping and sharing first and then, every once in a while, you can use it to promote something you are doing.
A rough guide is: for every 9 pieces of content you share on Twitter, you can promote 1 thing of your own. (Click to tweet.)
Here’s another quick tip. If you’re overwhelmed staring into the abyss of hundreds of thousands of people you follow in your main “stream,” then you need to set up lists.
You can also easily set up private or public “lists” of people who you are following. This is a great way to get to know the people on your Conversations List better (you have taken 30 minutes to set up your Conversations lists, right).
What I recommend you do is to set up a private list with people from your Conversations List – the 50+ people who you want to deepen a relationship with over the course of the next 12 months.
About once a day, I will scan through this list and look for good opportunities to interact with people on my Conversation List. That may mean answering a question, or retweeting something, or providing advice for someone who is asking for help.
Providing value to people who matter to you.
Sometimes you hear on Twitter about upcoming opportunities – like someone who is looking for a few people to provide them with feedback, or to help them promote something.
For example, about a year ago, I heard about a book signing for an author who I was interested in meeting, from a blogger I follow on Twitter. I went to the book signing, which didn’t have too many people in attendance, and I ended up at dinner afterwards with the author and the blogger.
I find that Twitter is an awesome, casual way to get to know people on your Conversation list, and for them to get to know you.
Because the platform is so quick and easy, you’d be amazed at the A-List authors, entrepreneurs and celebrities who will engage with you on Twitter.
Give it a shot, OK? And let me know what you think. Hit me up on Twitter.
Let’s engage there, ‘mkay?