Want to see a tweet that made me $1,000? Here it is:
Now let me explain.
Through this blog, I am constantly trying to berate my readers into being “givers.”
Not because it feels good or because it leads to better karma or any of those “woo-woo” reasons.
You should be a giver out of your own self-interest. (Click to tweet this.) Because if you want to increase your impact, influence and income, the best way to do it is by helping others.
(By the way, being a giver also means you are putting more good out into the world, which is alright in my book.)
So here’s the story behind the tweet. I had met Alisa Cohn, who is an executive coach, at a book signing for our mutual friend Dorie Clark about a year earlier.
Dorie, by the way, has a great new book out – Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It – and she was kind enough to profile me in it.
Alisa asked if she could add me to her email newsletter when we met, and I said sure.
I read it. It’s good quality content, aimed at helping executive-level professionals. (I’m serious. It’s good. You should all go to her website and sign up right now. I’ll wait.)
Now, when I read something good, I am constantly thinking of sharing it with my audience on Twitter or Facebook. So I read a particularly good newsletter in early January and I hopped on over to Twitter and I shared it.
Then she sent me an email…
Here was her email:
After that, I didn’t think much of it. I went about my business.
It’s a course that I took and loved, and I credit that course with helping me go from earning no more than $100 to $200 per month from this blog to as much as $25,000 in one 30-day period.
So when I was promoting it, I fully disclosed to everyone that I was an affiliate. And affiliates get a commission for anyone who signs up. Typically about $1,000 to $1,200 per sign up.
Now this goes to another point I talk about which is scaling your relationships.
You can scale your relationships – that is build more relationships with more people, faster – using digital tools like webinars and email newsletters and blog posts.
But the thing is you don’t always know who is reading.
Sure, you can get statistics, but you don’t really know on an individual basis who is reading your stuff.
Apparently Alisa was reading my stuff.
Exactly 20 days later, I got this email:
What did I do? I could have responded to her email with a few tips. Or I could have referred her to Ramit’s sales page to answer her questions.
But instead, I picked up the phone. I called her phone number and I answered her questions. Then, after we got off the phone, I sent her a few followup emails with resources we had discussed so she could make an informed decision about whether the program was right for her.
I told her the decision was totally up to her – that I would support her decision either way.
I didn’t think she would sign up, or at least she sounded conflicted and unsure. That was Wednesday. The course was closing on Friday night.
Then on Friday at 7:20pm eastern time, I got this email:
So in other words, in about a week to 10 days, she went from “no thanks,” to “30% serious” to 100% yes.
Now, I don’t claim to be solely responsible for this change of heart. Ramit Sethi could convince Huck Finn to whitewash his house for him.
Ramit’s persuasive abilities have a lot to do with the fact that a few dozen people signed up through my affiliate link – they saw the value in the program.
And of course, that one tweet didn’t get me the $1,000 alone. But if it weren’t for that tweet, I am certain I wouldn’t have made the $1,000 commission.
And if I hadn’t gone above and beyond, picking up the phone to call Alisa and talk to her and give her some of my time, she might not have signed up.
So what is the message here? Waste more time on Twitter?
Yes, that’s the message. Go back to tweeting what you had for breakfast.
No, of course not.
Am I just sharing this story to brag?
If you think I’m sharing this story just to brag, then you don’t know me very well.
The message is to be helpful, and not just to the “VIPs” you admire. If you’re going to use social media, use it to be helpful. You can make someone’s day by sharing something they work hard at, they love, they put blood, sweat and tears into.
I see people all the time who just use social media to toot their own horns.
Here’s a quick exercise. Look back over your last 10 or 20 outgoing tweets or Facebook messages. Look in particular at the language you use – do you say “I,” “me” and “my”? Or are you using “you,” and “your”? Are you highlighting others, or just yourself?
If you highlight the hard work of others, you will not just earn their trust and affection; you’ll earn their friendship.
And you may just find yourself a little bit richer too. Not just with your bank account, but with a feeling of fulfillment that no dollar amount can match.
If you liked this story, please share it! “How to Make $1,000 With One Tweet – from @johncorcoran http://bit.ly/1H0OdHu (Click to tweet).”