I’ll Show You How to Get Off the Marketing Rollercoaster, Stop Chasing Dead Leads, and Create a Consistent Flood of “Dream Clients” into Your Business

…without cold calling, without being “salesy,” and even if you don’t know where to find your ideal clients or how to approach them.

In just 90 days, you will have a pipeline to “magnetically” attract a regular flow of highly qualified prospects to your business.

I guarantee it.

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Imagine for a minute it is Monday morning. You’ve just pulled up to the office.

You haven’t even made it to your desk yet, and you’re already dreading the day.
For years, you’ve been trying the same old strategies to get clients.

Maybe you try “cold calling”…

Maybe you try “cold emailing”…

Endless “networking events” with few valuable leads.

Year after year, it just seems to get harder.

Hard to identify qualified prospects.

Hard to get a response after you leave a voice mail, send an email or send a proposal.

And forget about getting people to pick up the phone. Caller ID killed any chances of that.

Sure, sometimes you have good months. But it’s a constant up and down – your business is a rollercoaster.

One month you are busy, the next month it’s crickets.

You’re so sick of it. You wonder… there must be a better way.

I’m here to tell you there is a better way.

Hi, I’m John Corcoran. I’m an attorney-entrepreneur, former Clinton White House writer, contributor for Forbes and Huffington Post, and creator of Smart Business Revolution.

When I first decided to start my own business – back in 2011 – I didn’t know a thing about attracting highly qualified clients.

I made all the typical mistakes.

I didn’t know how to identify and find good clients.

I spent too much time chasing unqualified leads.

I took any client who walked in the door.

Sound familiar? Maybe you did the same thing when you started. Or maybe you do it now.

Why You Are Stuck on the
Marketing Rollercoaster

When you don’t have a strategic plan in place to attract high-quality clients and you take any client willing to hire you, then you end up on the marketing rollercoaster.

One month, you do a ton of marketing and networking and client development. You get a bunch of client work in the door – which is great!

But then you’re too busy to do any marketing. So then things slow down.

Which is bad. Very bad.

So you quickly and frantically do a bunch of marketing again to get more clients.

This vicious cycle keeps happening again … and again … and again.

Over and over.

Have you ever experienced that? I know I have.

I want to help you get off the marketing rollercoaster — permanently.

The Wrong Approach to Getting Off the
Marketing Rollercoaster

First, let’s discuss what you shouldn’t do.

If you’re like most business owners and solopreneurs running a small business, you’re probably overwhelmed with your options.

“Should I write a book?”

“Should I start a podcast?”

“Everyone says I should be on Facebook… or Instagram… or Snapchat.”

It gets worse if you read a marketing book about how to get new clients… most marketing books are filled with too many strategies. Hundreds and hundreds of strategies.

It’s all overwhelming and exhausting.

There’s no way any one person can do everything. You need to stop all of that. Here is what you really need…

One proven and elegant strategy that works. Just one. That’s it.

And I’m going to show you how.

But first, let’s discuss what trips up most business owners and professional service providers and stops them from landing highly qualified clients in the first place.

The 5 Most Common Mistakes Business Owners
Make When Trying to Land Qualified Clients

With over 40,000 business owners on my email list and having served hundreds of clients as a practicing lawyer beginning in 2007, I have had the benefit of being able to look “under the hood” for thousands and thousands of businesses. I’ve seen the good, the bad and the ugly.

And after looking “behind the scenes” at so many businesses, I’ve found there are 5 common mistakes which business owners make which stops them from attracting a pipeline full of highly qualified clients. How many of these mistakes have you made?

1. Approaching prospective clients like a wolf approaching sheep

Have you ever been at a networking event where you meet someone, and within 5 seconds of meeting them they are pitching you on their product or service?

We are bombarded with “pitches,” especially from people approaching us for the first time – and high quality clients learn to tune out anything that sounds like an immediate pitch.

We’ve all experienced this. You see this on social media. On LinkedIn, you can’t escape people messaging and trying to convert you into a client.

If this were a first date, it would be like a date who is immediately trying to get to “home plate” – without even buying dinner or a drink.

Unfortunately, many of us don’t realize when we do it ourselves. If you want to attract high-quality clients, you need to find a way of approaching them that doesn’t repel them immediately.

2. Trying too many different tactics

Another major mistake business owners make is trying too many different tactics to attract clients. One week they are starting a new social media channel. The next week they are talking about writing a book.

The week after that they are joining boards and volunteering at a community soup kitchen.

It’s no wonder most business owners are frustrated and looking desperately for guidance and certainty.

The end result is very little progress.

3. Following the “Fad of the Month”

This mistake is related to the previous mistake. Instead of pursuing too many strategies at once, you constantly chase after the new “fad” of the month. It could be a social media channel, or a local group, or a strategy you read about in a book.

Here’s a hint… if it seems too good to be true, it probably is.

New fads will come and go, but any sustained and successful strategy to attract your Dream Clients needs to have some amount of friction and resistance. Or else everyone else will do it too.

4. No Long-Term Nurturing Strategy

Another common mistake business owners make when pursuing clients is to give up after an initial rejection.

Prospects who are not ready to buy at the moment you want them to buy may simply not be ready yet. That doesn’t mean you should give up, or that the prospect will never buy. The timing might just not be right.

When you give up on these prospective clients, you lose a huge opportunity, because many of these clients simply need greater nurturing over a longer period of time before they will be ready to buy.

5. No Easy, Low-Commitment “Pack of Gum” Offer

Every professional services business owner needs to have a low-commitment offer that is easy for prospects to sign up for.

The problem is most consultants, coaches, realtors, mortgage brokers, lawyers, CPAs, etc. only have one “product.” And that product is usually unlimited – in that it’s an open engagement and could last forever.

From a prospect’s perspective, that’s like being asked to get married before getting asked out on a first date.

You need to have a very low-commitment offer, which I call a “Pack of Gum” offer, as in the pack of gum at the Supermarket. The Supermarket has tens of thousands of products in the store, but a pack of gum is easy to purchase. It’s inexpensive, it’s near the checkout register, you don’t need to spend much time thinking about it. You can get in and out very quickly.

And the Supermarket knows once you’ve entered into a transaction, you are more likely to come back.

When you have a ‘pack of gum’ offer, and the prospect purchases it, they are far more likely to become a buyer at the higher level.

Once I Unlocked the Secrets to Landing High-Quality “Dream Clients,” My Business Was Never the Same

After much trial and error, I figured out a formula for how to land your “Dream Clients.”
I was much happier and more fulfilled, and got to work with clients I loved.

No more settling for “bottom of the barrel” clients who were constantly questioning my bills.

Instead, I had high quality clients to paid me what I was worth and didn’t question my every bill.

(Left to right): John Corcoran; client Jordan Harbinger, co-founder of The Art of Charm, an 8-figure training business and top-100 iTunes podcast; Noah Kagan, co-founder of AppSumo/SumoMe.

(Left to right): clients Dan Franks and Jared Easley, co-founders of The Podcast Movement conference, with John Corcoran.

Why You Need to Proactively Target and
Recruit Highly-Qualified Clients

The solution to the above problems is to pursue a strategy that is the opposite of reactive, impulsive, and fleeting. You need to proactively target and recruit highly-qualified clients rather than hoping and praying they will magically land in your lap.

When you don’t have enough highly qualified leads coming in, it may seem like you have a million problems and they all need solving.

Maybe you aren’t sure how to identify highly qualified clients …

Maybe you can identify these qualified clients, but you don’t know how to approach them …

Or maybe you can approach them but you don’t know what to say, or how to take the relationship from initial meeting or “casual acquaintance” to a business relationship.

But here’s the biggest problem.

Most people allow their clients to “happen to them” rather than proactively going out and deliberately recruiting them.

I know what you’re probably thinking. “How can I possibly go out and proactively target clients, if I don’t even have enough clients now? Shouldn’t I just take anyone I can get?”

The reason you have to take any client you can get is because you don’t have a plan or a system in place for proactively targeting your future clients.

I’d like to present you with a solution to that problem.

Introducing Get Amazing Clients LIVE

Get Amazing Clients LIVE is a 5 week LIVE course which will show you how to create a consistent flow of highly qualified, high-caliber “Dream” clients who you LOVE working with and who pay you well.

We’ll show you how to identify, reach out to and connect with only the highest caliber clients (the kinds who won’t nickel and dime you or won’t waste your time as they change their mind a thousand times).

Then I will show you how to engage these clients in a conversation that won’t feel “salesy” or high pressure at all, but in fact will feel like you are doing them a favor.

You’ll learn every tip, trick, and best practice I’ve learned along the way,

The course consists of:

5 in-depth group training webinars over 5 weeks (and you’ll get lifetime access to the recordings)

Exclusive, brand new strategies and tactics aimed at attracting your ideal clients – material that I’ve shared with coaching clients but which I’ve never shared publicly before

Extensive Q&A so you can get your specific questions answered during each weekly webinar.

Homework assignments to apply what you are learning to your business, in real time, during the course

A detailed, step-by-step plan to identify, reach out to and connect with high caliber clients.

Hands-on help from me to craft your minimum viable offerings (aka your “pack of gum”) and tailor it to your market.

So What Will You Learn from this Course?

We’ve created Get Amazing Clients as a complete A-to-Z, step-by-step system for identifying, locating, connecting with, nurturing and CONVERTING your Dream Clients from prospective clients to actual PAYING clients.

You’ll overcome hurdles and barriers holding you back, such as gatekeepers, unreturned voicemails and emails, and impossible-to-identify clients.

This course consists of:

Class #1 (Thursday, October 6th)
WHO are your Dream Clients?

Identifying and Reaching Your Ideal Target Client

The objective of the first class is to first help you to identify who your dream clients are; and second, to help you to start actually reaching out to them without getting blocked by gatekeepers, voicemail, or unreturned emails.

First we’ll focus on IDENTIFYING who your Dream Clients are. We’ll look at your past clients who you enjoyed working with the most, were most profitable, and cause the least amount of headache. You will identify potential clients who you’d like to work with.

The next step will be to LOCATE where your Dream Clients hang out, including where they hang out on social media, what groups they belong to, what events they attend, conferences, clubs, and professional associations.

Third, we will use an ironclad strategy to GRAB their attention. We’ll discuss the most effective means of “cutting through the noise” so you actually get responses to your voicemails, emails, or social media messages – every time. You won’t be left wondering “did they get my email?” ever again.

Class #2 (Thursday, October 13th)

Implementing the “Industry Leader Profile Strategy”

In the second class, I introduce you to the Industry Leader Profile Strategy. Where most struggling professional service providers try to approach potential clients by leading with a solicitation, the Industry Leader Profile Strategy is the exact opposite.

Rather than soliciting, you are “giving” – you are offering to highlight and publicize your recipient by creating a flattering profile.

This critical difference makes the profile outreach 10X more likely to be successful.

Once you’ve connected with your desired profile recipient, it is just the beginning. The profile allows you to “cut to the front of the line” and gives you the opportunity to begin building a trusted relationship.

In this class, we’ll discuss how to choose a platform, including the pro’s and con’s of different options. We’ll also cover how to get content in high-profile publications based on my experience having written for Forbes, The Huffington Post, Business Insider, Entrepreneur, and others.

Class #3 (Thursday, October 20th)

Create & Offer your Minimum Viable Offering

One of the biggest barriers preventing service providers from getting new business — especially from their Dream Clients — is they have just one “product.” Their product is providing their service. They don’t have any lower commitment way for a prospective client to ‘taste the milk’ before they buy the whole cow.

In the third class, we overcome this major roadblock. We will cover how to create, position and leverage a Minimum Viable Offering (MVO). Your MVO is like a pack of gum at the grocery store; it is very easy for someone to pick it up. There is little friction and a buyer doesn’t need to hesitate or think too much. No one spends months deciding whether to buy a pack of gum. They just buy it because the downside is not significant.

However, the MVO is not free – it is a discreet, specific, limited-time, limited-budget project is a specific outcome. The objective of the MVO is to move the potential Dream client from no provider-client relationship into a professional services-client relationship. This low-risk opening project will provide an opportunity for the Dream Client to work with you for a short period of time.

The MVO should deliver high value, and it should lead naturally into further services, assuming the client is satisfied with the initial project.

In this class, I will help you to create your MVO if you don’t have one, or tailor your MVO to make it more compelling and attractive to your target market. We’ll also cover how to price your MVO, how to position it against competitors, and how to create irresistible guarantees.

Class #4 (Thursday, October 27th)

Implement your Long-Term Nurturing Strategy

Only 3 to 7 percent of your prospects in any given market will be ready to buy at the moment you come into contact with them. That’s why it is critically important that you do not give up after presenting a Minimum Viable Offering that your prospect declines to take you up on immediately.

And you can’t make the second mistake which too many business owners make after the prospect does not buy immediately, which is failing to follow up.

Rather than giving up on these clients, you need to create a long-term nurturing strategy so that these potential client will one day convert into buyers. In this class, we will cover how to create and implement a long-term nurturing strategy.

This class will include how to automate your follow up so you can follow up with people at scale, without it taking a boatload of your time; how to use content marketing, including how to double the value of the Industry Leader Profiles you create; and how to leverage proactive follow up efforts, including introductions, small group events.

Class #5 (Thursday, November 3rd)

Q&A Call

Class #5 we will cover any additional questions that you have and we’ll leave plenty of time for reviewing your target lists, scripts, MVOs, or any outstanding issues. Bring your questions!

We want to Make Sure You’re Successful,
So We’ve Included These Bonuses

Bonus #1: Profile Creation Worksheet Template ($197 value)

Tired of staring at a blank screen? We will share a template you can use which will make your profiles plug-and-play easy so you can focus on the #1 objective, building a trust-based relationship with your Dream Client.

Bonus #2: The 10 Questions You Must Ask All Dream Clients ($397 value)

Ever wish you could ‘crawl inside’ your Dream prospects’ brains so that you could understand on a deep level exactly what they’re thinking – and adjust your pitch accordinglyg? We’ll give you the second-best thing. We will share 10 questions you need to ask every Dream Client you profile. These 10 questions will elicit the needs, challenges, expectations of your Dream Clients which will be critical information.

Bonus #3: Profile Contract and Release ($997 value)

You don’t need to reinvent the wheel. Protect yourself by using our profile contract and release to ensure you have full authority and rights to use the content of the profile.

Bonus #4: Real Student Coaching Case Studies ($497 Value)

Right now, I do very little coaching. And even if you could hire me to do some coaching with you, it would be extraordinarily expensive. I am a lawyer after all. : )

You will be able to watch “over my shoulder” as I coach students who are experiencing challenges similar to your own.

Bonus #5: 60 Days of Priority Email Access ($997 Value)

If you have any questions about how to apply the material in the course to your unique situation, you get priority email access while going through the course.

This is not a passive online course where your questions get emailed into outer space, never to be seen again. I may be busy, but I am human after all – and that’s what I teach. So we give you priority email access to answer any unusual questions or concerns regarding your unique circumstances.

Bonus #6: A private community where you can exchange ideas and get feedback from others ($697 value)

Sure, we might be able to answer your question… but what if you could get feedback and ideas from multiple people instead of just one? Wouldn’t that be better?

I often say I don’t have a monopoly on good ideas, and that’s why I created a private Facebook community where you can throw out your ideas (even if you are feeling unsure) and get feedback from other members of the course.

Ready to get started?

MASTER

  • Five LIVE classes beginning Oct 6th, for five weeks
  • Entire PROVEN “A to Z” Get Amazing Clients system
  • Private community
  • Word-for-word Email scripts for Outreach
  • Lifetime access to the course
  • Unlimited upgrades for material later added to the course
  • Unlimited “retakes” so you can take the course again
  • 6 Monthly payments of $147

  • Instant Access
  • Pay in full now and save $185

ULTIMATE

  • +2 Full VIP one-on-one Coaching Calls
  • Five LIVE classes beginning Oct 6th, for five weeks
  • Entire PROVEN “A to Z” Get Amazing Clients system
  • Private community
  • Word-for-word Email scripts for Outreach
  • Lifetime access to the course
  • Unlimited upgrades for material added later to the course
  • Unlimited “retakes” so you can take the course again later
  • 6 Monthly payments of $247

  • Instant Access
  • Pay in full now and save $85

Here’s what clients have to say about our courses

“John showed me his Industry Leader Profile Strategy and my eyes lit up. It’s such a perfect solution and allows you to connect with people who would be a perfect client, without them feeling like you’re just going to “sell” them. I’m just starting to put this plan into action but I can definitely see how this could be responsible for many new clients in the months ahead – and best of all, high-caliber clients who are the best kinds to work with. I love this approach.” — Arlen Miller, private client

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TWO Full 100% Money Back
“Extraordinary” Guarantees

Finally, when it came to putting together a guarantee for this course, I knew I wanted to do something extraordinary. There is absolutely zero doubt in my mind that the material in this course can return 8x-10x your investment, even in a short period of time. The only question is whether you will put in the effort. Therefore, I knew I would feel comfortable offering up a far more valuable and generous guarantee than any other of my courses – and perhaps, one of the most generous guarantees you’ve seen on any online course.

Here it is: I am so confident that this course will work for you that I offer you two of my most “over the top” guarantees ever.

GUARANTEE #1 – the 6 Month “Test Drive” Guarantee

If you buy the course, give it a try, and if you don’t sign at least 3 clients or 3X your investment within 6 months, I will refund your money. You can try the whole course, show you did the work, and if you aren’t satisfied with your results, I’ll refund your money. Six months is nearly unheard of in the online course business.

and…

GUARANTEE #2 – the 6 Month Personal Coaching Offer

If you do the work and haven’t gotten at least 3 new clients within 6 months and TRIPLED your investment, I will work with you one-on-one to get you on track.

(My last course came with a 30 day guarantee. These two guarantees are 6 times as long. That’s how confident I am in the material in this course.)

You have nothing to lose. I carry all of the risk so you can focus on the material.

Is it going to be easy? Are you guaranteed the same results I got? Of course not. But I will save you a ton of time and wasted effort by showing you exactly what is working today, so you can implement it immediately.

Ready to get started?

MASTER

  • Five LIVE classes beginning Oct 6th, for five weeks
  • Entire PROVEN “A to Z” Get Amazing Clients system
  • Private community
  • Word-for-word Email scripts for Outreach
  • Lifetime access to the course
  • Unlimited upgrades for material later added to the course
  • Unlimited “retakes” so you can take the course again
  • 6 Monthly payments of $147

  • Instant Access
  • Pay in full now and save $185

ULTIMATE

  • +2 Full VIP one-on-one Coaching Calls
  • Five LIVE classes beginning Oct 6th, for five weeks
  • Entire PROVEN “A to Z” Get Amazing Clients system
  • Private community
  • Word-for-word Email scripts for Outreach
  • Lifetime access to the course
  • Unlimited upgrades for material added later to the course
  • Unlimited “retakes” so you can take the course again later
  • 6 Monthly payments of $247

  • Instant Access
  • Pay in full now and save $85

Frequently Asked Questions

When does this course start?

The course starts Thursday, October 6th at 3pm PST / 6pm EST. The classes will be every Thursday at the same time through November 3rd. You can access the course from any computer with an internet connection. Expect the courses to be about 90 minutes long. You’ll get lifetime access to all recordings and you can submit questions in advance. You’ll also get lifetime upgrades.

Will this course work for me in my industry?

Everyone likes to think “my situation is really unique” or “my industry is different.” I’ve seen this approach work in hundreds of different industries.

Why does this strategy work? A number of reasons…

1. It’s the best way I know of to get past gatekeepers and get responses to voicemails and emails

2. You are promoting them & their business, which will create reciprocity

3. You are learning about your target market (which you can use to shape your offerings in the future)

4. You can ask prospective clients about their needs, objections and expectations (all of this is huge).

5. You proactively get to decide who you build relationships with and who you don’t.

6. You’re offering publicity and exposure and recognition to the person who you are reaching out to.

7. If you manage to write for a well known or respected publication, then there is social proof which they may be able to use for years to come.

Those are just a few of the reasons why this strategy works.

Sign up for my Get Amazing Clients LIVE course here at the Master level here or Ultimate level here.

Why just one strategy? Shouldn’t I buy a course that offers more strategies?

Most business owners I talk to are overwhelmed already with all the different options for getting clients – from content marketing, to setting up a website, to podcasting, etc. They need another strategy like they need a hole in the head. I focus on this ONE strategy because it is highly effective, proven, and can work in any industry.

It’s also a strategy which is very flexible. You can “turn on and turn off.” If you get busy, you can put it off for a few months and come back to it. You can use it to the extent you have time to do it. You can also choose a medium that is appropriate for your skills and time availability.

And, frankly, it’s a lot of fun. Does your business ever feel like a drag? Most people who use this strategy get energized by talking to engaging and intelligent leaders they admire, and even get more excited about their own business again.

The truth is, if you buy another course with dozens and dozens of different strategies for getting clients, you will probably get overwhelmed and implement very little of it. With this course, you focus on this one strategy

Sign up for my Get Amazing Clients LIVE course here at the Master level here or Ultimate level here.

Why wouldn’t I just try this strategy on my own?

This course is an investment in a lead generation strategy will save you time, accelerate your progress, avoid the “trial and error” that comes with going it alone, keep you accountable, and allow you to implement these ideas much faster than you would otherwise.

If you view the course as a “cost” then that’s the wrong way to look at it. The true cost comes from when you attempt this strategy on your own and the “error” part of “trial and error” causes damage to your brand and reputation. People talk and mistakes made with the influencers you want to work with have magnified consequences since so many people trust their recommendations.

Frankly, if your business is in the professional services (consulting, coaching, marketing, real estate, certified financial advisor, lawyer, etc.), then there’s no question this course could return 3X-10X your investment very quickly. Of course, nothing is guaranteed and you need to put in the work.

And don’t forget. I gave this course my best guarantee yet so if you try it out and you’re not getting results, let us know. I will be happy to provide you with additional support to help you “course correct” and get on a path to greater ROI, or we’ll refund your investment.

Do I need to travel? Where is the course?

The course is 100% online. You do not need to travel. You will sent details on how to log in to the live classes a few days prior to the first class. In addition, if you can’t attend a class you can submit questions in advance and can watch recordings afterwards. You will have lifetime access to the material including any additions to the course, even after you’ve completed it.

Can I afford this right now?

At the end of the day that’s a question you have to answer.

However, I can tell you that the strategies in this course have landed me numerous Dream Clients to both my legal practice and my Smart Business Revolution business, helped me to broaden my network, helped me to land A-list speakers for my retreat business, and brought in multiple six figures of revenue to my business.

What would 1 or 2 Dream clients be worth to you? If you think 1 or 2 Dream Clients would help you to recoup your investment in the course, you should join the course.

Sign up for my Get Amazing Clients LIVE course here at the Master level here or Ultimate level here.

What is the refund policy?

I am so confident that this course will work for you that I created two of my most “over the top” guarantees ever.

GUARANTEE #1 – the 6 Month “Test Drive” Guarantee. If you buy the course, give it a try, and if you don’t sign at least 3 clients or 3X your investment within 6 months, I will refund your money. You can try the whole course, show you did the work, and if you aren’t satisfied with your results, I’ll refund your money. Six months is nearly unheard of in the online course business.

and…

GUARANTEE #2 – the 6 Month Personal Coaching Offer. If you do the work and haven’t gotten at least 3 new clients within 6 months and TRIPLED your investment, I will work with you one-on-one to get you on track.

(The last course I created came with a 30 day guarantee. This guarantee is 6 times as long. That’s how confident I am in the material in this course.)

You have nothing to lose. I carry all of the risk so you can focus on the material.

Sign up for my Get Amazing Clients LIVE course here at the Master level here or Ultimate level here.

Is this actually possible?

Absolutely. You’ll be amazed at how possible it is to reach your Dream Clients when you aren’t approaching them with your hand out, hoping they will become a client. Rather, you are approaching them and offering them a “hand up” – you’re offering publicity/exposure/PR for their business. It’s a huge difference.

How much time will this take?

Great question! The course is spread out over about 5 weeks.

You should plan on spending about 5 to 10 hours per week. It can be more or less, depending on whether you use additional outside help.

The most time consuming aspect is doing market research and also creating your presentation. Once you have created your presentation, then webinars can take as little or as much time as you like.

For example, I used to do everything myself, from setting up landing pages to formatting emails to booking appointments. Now that I’ve outsourced much of that, I can set up a webinar, deliver the actual webinar, and do any required follow up in less than 90 minutes.

What can take more time is building relationships with collaborative partners who have audiences you’d like to do a webinar for. But you are likely already spending time doing all of that — whether it’s through networking events or organizations you belong to or conferences you attend.