How to Record and Broadcast Webinars to Grow Your Network (and your income)

DIY Webinar Guide, webinar training, webinar DIY, webinar tutorialI kind of hate myself right now.

Normally, I HATE reading blog posts that say something like “Why you MUST use Pinterest to Grow Your Business!!” or “10 Reasons Why You NEED to Be Getting Clients on Instagram!”

Why? Because it’s kind of nonsense. And because for a long time, every time I read something like that, I would stop what I’m doing, then waste an hour researching how to set up a Pinterest or a Vine account which was a complete waste of time.

So I’m not going to say you MUST use webinars to grow your network.

Because you don’t have to.

You don’t have to grow your income either. Or your influence. Or your impact.

If you’re happy where you are right now, then maybe this post isn’t for you. Back to watching funny cat videos on Youtube!

But if you do want to advance your career, grow your reputation and impact, and even increase your income, then you need to seriously consider holding your own webinars.

Webinars are a Tremendous Tool for Growing your Network, Building Trust, and Increasing your Income

You probably have already participated in a webinar. BUT: have you held your own?

If not, I’m going to show you how. It’s not as hard as you might think.

I’ve dabbled in using webinars in the past, and recently I started doing them again because it’s a tremendous way to (A) provide value, (B) build relationships, and (C) move prospective clients up the ladder to buying your products or services.

You’re probably noticing a pattern if you’ve been reading my stuff for awhile. I like to write about how to use new tools to leverage age-old relationship-building strategies, without getting lost in the weeds.

In other words, people have been using relationships for centuries to make a living and feed their families, and that ain’t gonna change.

But as new tools come along, the nature of developing relationships is changing. Never before have there been so many and such variety of tools for building relationships and a network at scale.

For example, I’ve written about how to use follow-ups to grow your network, how to use a blog to increase your network and your reach, and how to create an email newsletter (in under 20 minutes) to grow your network on autopilot, to name a few.

So today, I want to throw another tool into your toolbox for building and growing relationships to support your business — webinars.

A few years ago, if you told people you were having a webinar, you would get nothing but perplexed looks.

Today, they are more common, though they’re still pretty cutting edge for some people. And a lot of people struggle with holding webinars themselves, even if they have some great subject matter knowledge that they should be sharing with the world.

In a moment, I’m going to share a great easy-to-follow and implement resource for learning how to grow your network and your income by holding your own webinars.

But first, let’s examine how webinars can help you.

How Webinars Will Help You

There are a number of reasons why you should be using webinars:

  • You can reach people you wouldn’t reach otherwise. Unlike face-to-face, you can reach people who don’t live in your area but who are interested in what you have to offer.

  • They’re Inexpensive – Even the most expensive webinar system is far cheaper than renting a room and holding a physical event, much less traveling to another city or country for the purpose of growing your network.

  • Webinars are an efficient way for potential clients and customers to “taste” what you’re offering. Every potential client or customer wants to taste the milk before they buy the cow. Webinars are a very efficient way for you to educate your audience about your product or service without wasting a lot of time.

  • They’re Scaleable – Webinars enable you to grow your network much faster than you can one-to-one. You could have 100 or 1,000 people register for your webinar and also grow your email list at the same time.

Now, let’s talk about how to actually do webinars. The nuts and bolts.

I want you to avoid the pain I experienced when I first started holding webinars. I have used a couple of webinar platforms, the most well known of which is GoToWebinar. GoToWebinar is not bad, but it’s very expensive and it’s buggy.

I’ve heard some horror stories about people who have used GoToWebinar and had some major technological meltdown.

Personally, I’ve held webinars where I didn’t know until halfway through that no one could hear me. Pretty embarrassing.

I’ve also used InstantTeleseminar, which is more of a hybrid. It doesn’t allow instant video streaming like GoToWebinar. It just allows slides, which you have to upload in advance.

The biggest “con” about GoToWebinar though is unless you try really hard and buy extra software, you can’t easily add people to your email list. That’s a big no-no in my opinion.  And a wasted opportunity.

So, more recently, I started using Google Hangouts on Air, which is excellent.

It’s fast, efficient, full-featured, and you don’t need to install any special software.

AND it’s free for an unlimited number of people. Bonus!

However, like GoToWebinar, Google also wants to keep you in their system so they make it a little difficult to collect emails when people register. But there are a few workarounds that makes it very easy.

My friends Omar and Nicole over at Business Republic created a DIY Webinar Guide which walks you through how to use Google Hangouts on Air and also be able to collect email addresses and avoid common mistakes.

DIY-WEBINAR-GUIDEBecause we’re friends, Omar and Nicole gave me a reviewer’s copy DIY Webinar Guide and I can tell you it has everything. It is a game-changer.

It is everything I wish I knew when I got started with webinars. It explains in detail how to get started with organizing your own webinars, even if that idea makes you start to sweat a little.

And what’s more, they have over 13 years of combined experience as educators so they are really good at teaching.

Do you HAVE to buy the DIY Webinar Guide? Of course not. But it will save you weeks if not months of wasted effort as you struggle with coming up to speed.

Here’s what is included:

  • how to build your email list with professional registration pages on your own website

  • Promote and build incredible buzz for your webinars

  • How to use webinars to make sales

  • How to build beautiful and clean webinar pages on your website

  • How to make on-screen offers on your webinar page

  • How to Create “Add to Calendar” buttons on your confirmation pages

  • How to automate the registration process so you can focus on the delivery of your content

  • How to use webinar recordings to continue to grow your audience and business

  • How to avoid the common mistakes everyone is making when setting up & running Google Hangouts

google hangouts on air training, webinar training, webinar DIY,

Omar and Nicole from BusinessRepublic.net, creators of the DIY Webinar Guide

 

As I said, you don’t have to use the DIY Webinar Guide. But if you are serious about growing your income, your reputation, and your career, then you should be seriously considering webinars and you should check out the DIY Webinar Guide.

It will save you many, many hours of pain, frustration, and tears.

OK, maybe it was just me who broke down crying. I’m a wimp. But it will save you time and wasted energy, so that’s good, right?

Feel free to post any questions in the comments below if you have any specific questions!

One more thing… here’s a video preview from the DIY Webinar Guide:

Disclosure: these links are affiliate links, so if you do sign up to buy the DIY Webinar Guide using my link, I will get a commission. But I would seriously recommend it even if I had to pay out of my pocket for every one of my readers to get a copy. It’s that good.

Comments

  1. Might be near not possible to find well-educated people on this matter, still you appear like you comprehend what exactly you’re writing on! Excellent

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