“How do I research influencers online?”

I got this question from Michael, a subscriber.

He asked,

“How do I research influencers in my niche?  I want to get on podcasts and do interviews and become a thought leader, but I don’t know how to connect with the influencers. Any tips?”

Great question Michael.

But first, two questions.

Why do you need to connect with influencers in your field?

And… what do we mean by “influencer”?

First… the influencers in your field have already been “chosen” by a community of people as the leaders to be trusted on the subject matter domain you are also seeking to build trust around as an authority.

It makes perfect sense that you would want to reach out and get to know them.

If you want to be a thought leader, then these other influencers will one day be your peers, so you might as well introduce yourself, right?

And … when you build relationships with influencers in your niche or industry, then it opens up a world of opportunities, from collaborating on interviews or book projects to cross promotions.

Second question: what do we mean by “influencer”?

I’m going to take a controversial stand on this issue.

Yesterday’s influencers are dead. Today’s influencers you probably haven’t heard of.

Yesterday’s influencers are writing books no one is reading and not connecting with their readers, trying to get quoted in the newspaper or on radio, and flying around the country giving speeches.

Today’s influencers have built audiences across multiple digital platforms.

They are “influencers” because they can shape taste and steer thousands or millions of eyeballs in whatever direction they wish.

As my friend Ryan Williams, author of The Influencer Economy, would say… an influencer is someone who has created a bigger vision and built a platform around that vision.

Now as to Michael’s original question … what if you don’t know who all the influencers are? How do we research them?

There’s two ways you can research who they are. The faster paid way, and the slower free way.


Let’s start with the faster paid way.

Tool #1 – BuzzSumo

BuzzSumo is a tool for researching influencers in a particular field, as well as searching published content on a particular topic. They have free and paid versions of the tool.

To use it, you simply search for keywords and click on the Influencer tab.

Tool #2 – Ninja Outreach

Ninja Outreach (referral link) is like what would happen if BuzzSumo and a CRM got together and had a steamy, romantic night between the sheets, and had a baby.

Ninja Outreach allows you to run searches with keywords and compile lists of thought leaders. Then you can use their built in CRM to send outreach messages.

I’m long overdue for a longer review of Ninja Outreach, so stay tuned.

Now, there are a few less expensive options for doing all this research.

1.  Twitter

Not all thought leaders are active on Twitter, but there enough thought leaders who are active on Twitter that it justifies you spending some time there.

People say to me all the time “my people are not on Twitter” or “my people are not on Facebook.” To that, I say: sure, not all of ‘your people’ are on every social media platform. But most of the major social media platforms are large enough that there are enough of any given market present to keep you more than busy. Don’t worry about who is ‘not there.’

For an example, let’s search for thought leaders around “wine.” I went onto Twitter and searched for the hashtag “#wine.”

I found the Wine Bloggers Conference Twitter handle, which had in turn followed 4,200 wine thought leaders. That gives you a huge number of other wine thought leaders to research.

1.  Google

Don’t forget trusty old Google. Just googling the keyword terms you are researching may yield interesting results.

I searched for ‘wine blog’ and found numerous influential wine blogs written by thought leaders.

2.  Amazon

I always like to search for authors who have written books on a particular topic. So, carrying through with the “wine thought leader” example, you can search for books written about wine.

Be careful though. Just because someone has written an authoritative book on the topic doesn’t mean they are a true thought leader who has put together an engaged audience of followers who turn to that person for guidance.

Many authors do a crappy job of connecting with their readers. You want to avoid those kinds of authors.

Other authors may have written a number of books on different topics, so their “audience” is really focused on different topics.

3.  YouTube

I did a search for wine on YouTube and stumbled upon an interesting thought leader… it was actually a whole YouTube Channel called “Tipsy Bartender” – a male bartender who makes creative and funny videos with inventive mixed drinks. I found a video called “Wine for Beginners” which had 700,000 views, and his channel had 3.2 million subscribers.

The Tipsy Bartender channel on YouTube: http://buff.ly/2snpVsb

Another area to search for is by searching for your keyword plus “webinar” and you may find some interesting individuals or businesses hosting webinars on relevant topics for you.

4.  iTunes

Finally, you should check out iTunes for podcasts. Find the podcasters who have built a following around a particular topic.

Again, just as I cautioned regarding authors, you want to be sure they have actually built an engaged audience.

There are some podcasters who have huge engaged audiences, and others who have hardly anyone paying attention, even if they have published hundreds of episodes.

Time to Kick Ass

When my business partner Jeremy Weisz and I do a Rise25 webinar, we always end the webinar with our “ass kicking” section where we give people specific homework they MUST take action on.

Because education is nothing more than mental masturbation if you don’t steer it towards action-takin’.

So here’s your homework…

Spend 15 minutes researching thought leaders in your field. Create a spreadsheet and compile a list.

Next, send at least 2 emails to these thought leaders complimenting them. For bonus points, actually request an interview with them. You can publish the interview on your blog or on LinkedIn or Medium.

Happy researching!

John

P.S.: If you realize the #1 factor which will determine your success is “who you know” … and you realize you need to upgrade your network and connect with more influencers in your industry – so you can get more clients and more revenues in the door – then check out my free webinar “How to ‘Cold Email’ Any VIP.”

In this webinar, I share the 5 things you MUST do if you want your emails to be opened, read and responded to by VIPs you admire; How to go from a genuine relationship to building your income based on these relationships with VIPs and Influencers; How to go from getting your emails opened to building a genuine relationship and I’ll also share 5 of my best email templates you can use to connect with the VIPs you want to build relationships with.

Watch the webinar here.

 

5 “Ninja” Tricks for Using Contactually CRM to Make Money and Get More Clients

 

Do you ever feel like you can’t keep track of all the critical relationships in your life?

You know… past clients, referral partners, current clients?

Let’s be honest… you’ve probably let more than one relationship get stale. And I’ll bet it’s hurt your business.

I used to feel the same way… until I discovered Contactually.

Contactually is one of the slickest, fastest, easiest-to-use CRMs (Customer Relationship Management software) on the market – a CRM you will love to use.

My last review of Contactually’s CRM software was waaaaaay back in 2014, so I was long overdue for an update on how I use Contactually now.

I’m a major power user of Contactually, meaning I use it all the time. And how I use the software now is very different from how I used it when I started.

So I thought it would be helpful to share a few “ninja” tricks for how to use the software.

I also think these ideas can be helpful if you use another CRM software.

To be honest, I don’t care which CRM you use but if you are in business then relationships are critical. And you should have an attitude that “I will spend $500 per year (or whatever it costs) to maintain my relationships.”

During the past few years, I’ve had a lot of people who know I’m a big Contactually power user ask me about how to use Contactually more efficiently.

So I put together a new video explaining a few key ways I use Contactually now.

[Read more…]

How to Personalize Mass Email (Without Sounding Spammy)

Ugh… the brutal “bcc.”

Don’t you hate it when someone sends an email to you and a zillion other people using “bcc?”

It feels so impersonal and lazy.

Kind of like wearing sweatpants to a nightclub.

Or getting everyone in your family the same present at Christmas.

And it certainly doesn’t make you want to take action, right?

I don’t know about you, but I feel like “well, if he couldn’t even be bothered to send me a personal email, why should I do what they are asking me to do?”

But here’s the rub…  it’s also not easy to send individualized, personalized emails to dozens or hundreds of people all at once.

In fact, it’s a pain in the butt.

Which leads me to today’s question, which is “How can I quickly and easily send emails to dozens or hundreds of people without them feeling like I’m spamming them?

Well, I will show you.

But first: why does this matter?

In business, the personal touch makes a big difference.

When you send someone a message that says “I don’t care enough about you to personalize my email message to you,” then you’re likely to get a similar response.

That is… you may get no response at all.

No bueno.

So… here’s a quick video showing you how you can send dozens or hundreds of individualized, personalized emails without having to spend all day crafting individual emails, using a tool called “Scalemail” in Contactually.

By the way, you can see my full review of Contactually here (and do a free 30 day trial so you can try out the Scalemail feature).

Now go send some personal emails.

And whatever you do, please don’t wear sweatpants to a club. That’s just wrong.

Invite to Apply for Napa/Sonoma Entrepreneur’s Retreat

Entrepreneur Retreat Napa title image

Want to hear something crazy?

Just 16 days from now, I’m co-hosting a live retreat at the Fairmont Sonoma in the heart of wine country.  

For 2 ½ days, a small closed door roundtable of 14 entrepreneurs will meet to share what’s working and to push through challenges.

If you’re ready to create breakthroughs in your business, the clock is ticking because the last retreat filled up, and this one will too.  

Now, we’re going to be doing something unheard of…

We’re going to have FOUR 8-figure entrepreneurs join us.

And they’re not just coming to party and then take off.

They’re going to be sitting right next to you, rolling up their sleeves and providing specific advice and feedback on YOUR trials, opportunities and challenges with YOUR business.

That’s not even the crazy part. (Wait for it…) 

We still have openings for the event, and were talking about how we could make this a “slam dunk” … and take out all the risk for you.

So we stayed up two nights straight drinking Monster Energy drinks and brainstormed the craziest “risk free” guarantee.

What we dreamed up is unprecedented in the “live event” space …

[Read more…]

How to Create Automated, Double-Blind Introductions

How to create automated

There are two kinds of people in this world…

The well-connected and the well… not-so-well-connected.

And before you bemoan your lot in life and complain about how everyone else seems to have high-level connections to A-listers in your industry (and you don’t), let me let you in on a little secret.

No one is born with a good network.

Unless your first name is Barron and your last name is Trump…OK, then you are born with a good network.

(And yes, Donald Trump really did name one of his kids “Barron.”)

But for the most part, no one comes out of the womb with a gold-plated Rolodex.

You need to create your network – and you can.

I’ve done this multiple times in my career – from Washington D.C. to Hollywood to Silicon Valley to building my reputation as a thought leader online.

Each time… I knew no one. I built relationships one at a time.

I know it is possible, and I know you can do it too.

[Read more…]

How to Create a $50K Retreat

Nail Art

Have you ever dreamed about throwing your own live event?

Do you like the idea of getting paid by people to attend an event that you organize (and maybe get paid to travel too)?

If so, listen up.

Just 18 months ago, the idea of having people pay me to attend an event I organized would have been crazy.

I had as much chance of filling my own retreat as I did getting chosen in the first round of the NFL draft.

Flash forward 18 months and I recently got back from Austin, Texas where I organized — along with my amazing co-founder Jeremy Weisz — a sold out (actually oversold) 2 ½ day retreat for entrepreneurs that brought in about $50K.

entrepreneur retreat

I’m still on a high from the event. We had people fly in from all over the U.S., two from Canada, and one attendee flew over all the way from China.

And best of all, we got incredible feedback from the attendees.

John Lombard, who came all the way over from China, said it was well worth the 50+ hours of travel (longer than the event itself).

Two attendees even said the event was better than their weddings.

(I won’t say which two; and I hope they didn’t tell their spouses when they got back home.)

adrienne

But it wasn’t all smooth sailing. In fact, at multiple points in the journey, I was ready to give up entirely.

So why did I go to all the trouble? Because I truly believe in a larger vision of bringing together other like-minded entrepreneurs who believe when they give, they are going to get.

And being the person who brings together other people face to face is one of the best ways to build relationships, grow your business and increase your revenues.

I want to show you that it is very possible to throw your own live events, and exactly how you can do it.

In this post, I want to share some of behind the scenes work that went into creating my first sold out two-day retreat and share specific tips for what you should do (and not do) if you like the idea of throwing your own retreat, event or mini-conference.

What Worked Well and What Didn’t Work Well

[Read more…]