7 Ways To Attract New Business

Magnet attractionAttracting new customers and tapping new markets can be one of the greatest challenges to a business, especially for small business owners who are worried about revenue.

But sometimes you have to go on the offensive, launching new types of marketing campaigns and experimenting with new technological platforms.

For many companies, innovation is the saving grace that prevents them from filing bankruptcy. Here are 7 ways to be innovative and attract new business to your company:

1. Create and Solicit Viral Content

Many businesses are tapping into the power of the Internet by creating viral videos on YouTube and spreading infographics and memes across social media networks.

Other companies solicit viral videos and images in the form of user generated content. Many companies have created vibrant communities and loyal followings using these two techniques.

2. Use Location-Based Networks.

In a true merger of physical reality and social media, place-based networks like Foursquare and Gowalla offer businesses the chance to reward their customers and deputize them to spread the word. Get active on these sites.

3. Use social media.

The Internet is the medium of the 21st century and social media is the lifeblood of that medium.

We’re not just talking about the standards like Facebook and Twitter. Newer social media apps like Instagram and Pinterest are becoming powerful communities by which to leverage your brand and draw in new customers.

In the next decade or so, Internet advertising on social media could largely replace TV advertising.

4. Three words: Search Engine Optimization.

Make your webpage rise above the rest. SEO agencies optimize your site with on-page and off-page link building campaigns and keyword calibration in order to make your business’s website stand out in search engine results.

5. Launch a Guerilla Marketing Campaign.

Guerilla marketing has been around for a while and it works for many businesses. From creating street-side kiosks to throwing company-branded fiestas and concerts and sponsoring cars and events, guerilla marketing allows businesses to become part of niche communities.

6. Manage your Reputation Online.

Many businesses are shocked to discover that their brand has been tarnished from bad reviews and a poor online presence. Reputation managers can help create positive content and help spread it across the web optimally, improving your brand and generating new business.

7. Make Yourself Technologically Resilient.

Create augmented reality apps for smartphone users. This may be the equivalent of a parent using slang to seem cool in front of their kids—but this time it works.

You may not be able to wade into all these communities immediately, but one or more of these options could be the silver bullet that allows your company to tap new niche markets and attract new customers and business opportunities. At the very least, test the winds of innovation to see if you can set sail.

Jenna SmithJenna Smith lives in St. Louis, Missouri. When she isn’t writing, usually about law or business, you can find her cruising the paths in Forrest Park on her bicycle.

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Photo credit: Patrick Ogunnake.com

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